Last updated June 2026 — added Ahrefs Brand Radar pricing update; revised Scrunch plan details following Core tier relaunch.
TL;DR
ChatGPT now drives 87.4% of all AI referral traffic to websites, and 51% of B2B software buyers begin purchase research inside an AI chatbot. If your brand is not appearing when those buyers ask “best [category] for [use case]”, you are losing pipeline you cannot see — and traditional SEO tools will not flag it.
Temso is the top pick for most teams: 8 AI engines covered on every plan, share-of-voice benchmarking, citation tracking, sentiment analysis, and a built-in workflow that converts data into prioritised fixes — from $29/mo with a free trial and no credit card required. Profound is the strongest enterprise choice for deep citation intelligence. Peec AI is the best pick for agencies needing unlimited seats.
At a glance
| Rank | Tool | Best for | Entry price | Engines |
|---|---|---|---|---|
| 1 | Temso | SMBs and SaaS teams wanting tracking + execution | $29/mo | 8 (all plans) |
| 2 | Profound | Enterprise citation intelligence | $99/mo (ChatGPT only) | 9+ |
| 3 | Otterly.AI | Affordable prompt-level tracking, award-validated | $29/mo | 6 |
| 4 | Peec AI | Agencies, unlimited seats, daily data | €85/mo | 9+ |
| 5 | Ahrefs Brand Radar | SEO teams wanting scale benchmarking | $199/mo add-on | 6 |
| 6 | Scrunch | Enterprise compliance, SOC 2 Type II | $250/mo | 4–9 |
| 7 | AthenaHQ | Mid-market SaaS, highest G2 rating | $295/mo | 4 |
| 8 | Semrush AI Visibility | Existing Semrush users | $99/mo add-on | 3–4 |
| 9 | Knowatoa | B2B teams wanting hands-on support | $59/mo | 3–7 |
| 10 | Surfer SEO (AI Tracker) | Content teams, write + track in one tool | $99/mo | 1–5 |
| 11 | SE Ranking / SE Visible | SEO agencies on SE Ranking | $129/mo | 5 |
The full scored ranking is at /rankings/ai-visibility-tools.
Why tracking your brand in ChatGPT matters now
The numbers are no longer ambiguous:
- ChatGPT reached 900M weekly active users by February 2026, up from 400M twelve months earlier (OpenAI via TechCrunch).
- ChatGPT drives 87.4% of all AI referral traffic to websites as of mid-2025 (Search Engine Journal analysis of AI search market data).
- 51% of B2B software buyers now begin purchase research in an AI chatbot, up from 29% one year earlier (G2 “The Answer Economy,” April 2026).
- 69% of those buyers chose a different vendor than initially planned based on AI chatbot guidance; 33% bought from a brand they had never heard of before (G2, survey of 1,076 B2B buyers, April 2026).
- Brand mentions disagreed 61.9% of the time across ChatGPT, Google AI Overviews, and AI Mode — only 33.5% of queries produced the same brand names across all three engines (BrightEdge AI Catalyst, July 2025).
The practical implication: ChatGPT and other AI engines are now a first-touch channel for a majority of B2B buyers, and they frequently surface brands that have no conventional SEO footprint. If you are not measuring your AI share of voice, you cannot manage it.
1. Temso
Best for: SMBs, SaaS teams, and growing brands that want ChatGPT tracking plus execution in one flat-price platform
Pricing: From $29/mo (free trial, no credit card); all 8 AI engines included on every plan
Key features:
- AI visibility tracking across 8 engines: ChatGPT, Perplexity, Gemini, Google AI Overviews, AI Mode, Grok, Copilot, and Meta AI
- Share-of-voice benchmarking against competitors
- Citation monitoring showing which source URLs ChatGPT pulls from when mentioning your brand
- Brand perception and sentiment tracking
- Hallucination and accuracy monitoring
- Built-in AI workflow that converts monitoring data into a prioritised fix list
- 5-minute guided setup
Pros:
- Broadest engine coverage in the category (8 engines) at the lowest entry price ($29/mo), with no per-engine add-on fees
- Covers the full loop from monitoring through content execution without requiring a second tool
- Accessible to non-specialist marketing teams — no data analyst required
Cons:
- Does not include traditional SEO features such as backlink indexing or keyword rank tracking; teams that need those workflows alongside ChatGPT monitoring will need to pair Temso with a conventional SEO tool such as SE Ranking or Ahrefs
- Newer platform with a smaller public G2 review count than established tools like SE Ranking (1,371+ reviews) or Semrush (3,911+ reviews) — buyers who require extensive third-party social proof before committing may want to run a parallel pilot
External rating: Listed on G2 in the Answer Engine Optimization category; no verified aggregate score publicly confirmed at time of writing
Verdict: The easiest, most affordable way to track your brand in ChatGPT and every other major AI engine — with the action plan built in.
2. Profound
Best for: Enterprise and Fortune 500 brands needing the deepest ChatGPT citation intelligence and prompt-volume data
Pricing: Starter $99/mo (ChatGPT only, 50 prompts); Growth $399/mo (all engines, 100 daily prompts); Enterprise custom
Key features:
- Brand visibility, share of voice, and sentiment tracking across 9+ AI engines
- Prompt Volumes: real-time data on what millions of users are asking ChatGPT and other engines
- Visual citation maps showing exactly which URLs drive ChatGPT answers
- ChatGPT Shopping visibility tracking
- Agent Analytics tracking how GPTBot and other crawlers access your site
Pros:
- Widest engine coverage and most granular citation attribution available in the category
- Prompt Volumes is a genuine demand-side intelligence feature not replicated elsewhere
- Recognised in G2’s 2026 Best Software Awards (AI category)
Cons:
- The effective entry point for a real programme is $399/mo — 3–4x more expensive than leading alternatives
- No multi-account or agency workspace
- Starter plan is restricted to ChatGPT only, making multi-engine comparison require a Growth upgrade
External rating: Recognised in G2 2026 Best Software Awards (AI category); specific aggregate star rating not publicly confirmed
Verdict: The most data-rich ChatGPT brand tracker on the market — ideal for enterprises that can absorb the $399/mo+ price and need citation maps at Fortune-500 scale.
3. Otterly.AI
Best for: Freelancers, small agencies, and SMBs wanting affordable prompt-level citation tracking with a low barrier to entry
Pricing: Lite $29/mo (15 prompts); Standard $189/mo (100 prompts); Pro $989/mo; Enterprise custom; 14-day free trial
Key features:
- Prompt-level citation tracking across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Copilot
- Share of AI voice and competitor citation rates
- GEO Audit Engine scoring URLs across 20+ on-page factors
- AI Prompt Research drawing on 10M+ daily prompts
- Automated weekly brand reports with sentiment and competitor comparison
- Public API and Claude Skill integration (June 2026)
Pros:
- G2 High Performer (Answer Engine Optimization category, Winter 2026 Report) and Gartner Cool Vendor 2025 in AI in Marketing — the strongest third-party recognition for its price tier
- $29/mo Lite plan is a genuine low-risk entry point
- API and workflow marketplace for automation
Cons:
- Competitive benchmarking and execution workflows require Standard ($189/mo) or above
- Steep jump from $29 to $189 for teams that outgrow the 15-prompt Lite limit
- Does not cover Claude, Grok, or Meta AI natively
External rating: G2 High Performer, Answer Engine Optimization category, Winter 2026 Report; Gartner Cool Vendor 2025 (AI in Marketing); specific aggregate star rating not publicly confirmed on G2
Verdict: The best-credentialled affordable tracker for ChatGPT brand mentions — award-validated and easy to start, but limits kick in fast if you need depth or execution.
4. Peec AI
Best for: Marketing agencies managing multiple client accounts and multinational brands needing multi-country ChatGPT monitoring
Pricing: Starter €85/mo (50 prompts, 3 models); Pro €205/mo (150 prompts); Advanced €425/mo (multi-country, Looker Studio); Enterprise custom
Key features:
- Daily prompt-level visibility tracking across 9+ engines including ChatGPT
- Share-of-voice showing what percentage of relevant prompts cite your brand vs. competitors
- Source attribution and gap analysis surfacing which URLs drive ChatGPT citations
- Actions feature converting gap data into a prioritised task queue
- Unlimited user seats on all plans
- Free pitch workspaces for agency new business
Pros:
- Unlimited user seats on all plans — the only major platform without per-seat fees
- Best long-tail engine coverage, including DeepSeek, Llama, and Grok
- Raised $29M Series A (led by Singular, November 2025)
Cons:
- Actions feature prescribes tasks but does not execute them — your team still writes the content
- Claude, Gemini AI Mode, and certain other engines are add-ons that increase the effective price
- No SOC 2 Type II at time of writing
External rating: No public G2 or Capterra rating confirmed at time of writing
Verdict: The strongest agency choice for ChatGPT brand tracking — unlimited seats, daily data, and solid gap analysis, though execution still falls to your team.
5. Ahrefs Brand Radar
Best for: SEO teams already on Ahrefs who want large-scale ChatGPT brand benchmarking with zero additional setup
Pricing: $199/mo per single AI platform; $699/mo all-platforms bundle — both require a paid Ahrefs base plan (from $129/mo); total cost can exceed $800–900/mo
Key features:
- 405M+ search-backed prompts across 6 AI platforms including ChatGPT
- Zero-setup share-of-voice benchmarking against unlimited competitors
- Top cited pages and domains analysis
- Custom prompt tracking for specific high-value queries
- Historical ChatGPT data from May 2025
- Looker Studio connector and API/MCP access
- Bonus YouTube and Reddit visibility tracking
Pros:
- Largest prompt database (405M+) derived from real search queries — high relevance versus synthetic prompts
- No prior configuration needed to audit any brand
- Integrates ChatGPT visibility with Ahrefs backlink and keyword data in one dashboard
Cons:
- ChatGPT data refreshes only monthly — too slow for catching fast-moving competitor shifts
- Monitoring only; no built-in AEO fix recommendations
- Total cost exceeds $800–900/mo for full multi-engine coverage
External rating: G2: 4.5/5 (702 reviews); Capterra: 4.7/5 (575 reviews) — ratings reflect the Ahrefs platform overall, not Brand Radar specifically
Verdict: Best for competitive research into ChatGPT brand visibility at scale — but the monthly data refresh and high total cost limit its value as an ongoing brand monitor.
6. Scrunch AI
Best for: Enterprise brands and agencies needing SOC 2-compliant ChatGPT monitoring with broad LLM coverage
Pricing: Core $250/mo (4 LLMs, 125 prompts, 5 users); Agency Core $500/mo; Enterprise and Agency Enterprise custom; 7-day free trial
Key features:
- Multi-LLM monitoring across up to 9 platforms on Enterprise (ChatGPT, Claude, Perplexity, Gemini, Meta AI, AI Mode, AI Overviews, Copilot, Grok)
- Agent Experience Platform (AXP) serving AI-optimised content directly to ChatGPT and other LLM crawlers without changing the human-facing site
- Agent traffic analysis via CDN integration
- AI search trend discovery
- SOC 2 Type II with RBAC and SSO
Pros:
- Broadest feature completeness: monitoring, auditing, optimisation, content delivery, and enterprise readiness in one tool
- AXP is a genuine technical differentiator for influencing what ChatGPT retrieves without touching the public site
- SOC 2 Type II certification passes rigorous enterprise infosec reviews
Cons:
- Core plan covers only 4 LLMs and 125 prompts — meaningful ChatGPT monitoring requires Enterprise tier at undisclosed pricing
- No general-purpose content generation yet
- One third-party reviewer scored actionable insights 2/5, noting optimisation features are still in beta
External rating: G2: 4.6/5 (72 reviews as of June 2026)
Verdict: The enterprise compliance choice for ChatGPT brand tracking — deepest technical integration and SOC 2 credentials, but self-serve tiers are too limited and Enterprise pricing is opaque.
7. AthenaHQ
Best for: Mid-market SaaS and content-driven brands (50–500 employees) that want monitoring and a built-in action centre pointing to exact content gaps
Pricing: $295/mo self-serve (3,500 credits/mo); Enterprise custom — no free tier, but a demo and audit are available
Key features:
- Unified AI visibility tracking across ChatGPT-4, Gemini Pro, Claude, and Perplexity
- Athena Citation Engine (ACE) analysing citation-probability patterns
- Action Centre prioritising specific content to create or update, with reasoning
- Integrated content production suite (briefs, outlines, full articles)
- Competitive share-of-voice by prompt
- Regional and audience segmentation
Pros:
- Highest G2 rating in the category at 4.9/5 from 33 verified reviews
- Customer-reported outcomes include 10x citation rates and 50% increases in demos
- Action Centre tells teams exactly what to fix, not just what is broken
- Unlimited seats on the self-serve plan
Cons:
- Credit-based model creates unpredictable costs at scale for heavy monitoring workloads
- No SOC 2 Type II or SSO/RBAC — may fail enterprise infosec reviews
- No free tier; evaluation requires a sales call or demo
External rating: G2: 4.9/5 (33 reviews as of June 2026)
Verdict: The highest-rated specialist for ChatGPT citation strategy — if you need an action centre that tells you exactly what to build, AthenaHQ earns its $295/mo price, provided credit burn does not escalate.
8. Semrush AI Visibility Toolkit
Best for: Teams already using Semrush for SEO who want to add basic ChatGPT and AI Overview brand monitoring without switching platforms
Pricing: $99/mo add-on on top of a Semrush base plan (from $139.95/mo); extra domains $99/mo; extra 50 prompts $60/mo
Key features:
- AI Visibility Score benchmarking against auto-detected competitors
- Competitor Research identifying prompts where rivals are cited in ChatGPT but you are not
- Brand Performance reports with share of voice, sentiment, and narrative driver analysis
- Daily Prompt Tracking across ChatGPT, Google AI Overviews, AI Mode, and Gemini (base: 25 prompts)
- AI Search Site Audit flagging technical issues blocking AI crawlers
Pros:
- Integrates ChatGPT brand visibility with existing Semrush keyword ranking and site audit data
- Prompt Research mirrors familiar keyword research UX for fast adoption
- Brand Performance sentiment analysis adds strategic context
Cons:
- True all-in cost is $239.95+/mo before per-domain and per-user add-ons
- Only 3–4 engines covered vs. 6–9 in dedicated platforms — notably missing Perplexity at the base tier
- Brand Performance data refreshes weekly, not daily
External rating: G2: 4.5/5 (3,911 reviews) — rating reflects the Semrush platform overall, not the AI Visibility Toolkit specifically
Verdict: A reasonable bolt-on for existing Semrush users who want ChatGPT brand visibility in the same dashboard — but limited engine coverage and steep add-on costs make it hard to justify as a standalone tracker.
9. Knowatoa
Best for: B2B marketing teams and SEO consultants who want daily ChatGPT tracking with a dedicated account rep and done-for-you content drafting at an accessible price
Pricing: Starter $59/mo (30 questions, ChatGPT + AI Mode + AI Overviews, 7-day free trial, no credit card); Growth $199/mo (100 questions, all 7 engines); Enterprise from $499/mo
Key features:
- BISCUIT Framework reverse-engineering why competitors outrank you in ChatGPT responses
- 7-engine tracking (ChatGPT, Google AI Overviews, AI Mode, Claude, Gemini, Meta AI, Perplexity) with AI Answer Snapshots showing full cached responses
- Competitor gap analysis showing prompts rivals appear in that you do not
- Source opportunities analysis identifying high-influence sites to earn citations from
- Done-for-you AI content agents on Growth plan
- Daily data refreshes on all plans
Pros:
- Dedicated account rep included on the $59/mo Starter plan — unusual at this price point
- Daily refreshes and BISCUIT diagnostic framework give depth beyond raw tracking
- 7-day free trial, no credit card required
Cons:
- Starter plan covers only ChatGPT and 2 Google surfaces — Claude, Gemini, and Perplexity require Growth ($199/mo)
- 30-question cap on Starter bottlenecks teams monitoring multiple brands or product lines
- No public third-party reviews at time of writing
External rating: No public G2 or Capterra rating yet
Verdict: A smart mid-market pick for ChatGPT brand tracking with hands-on support baked in — the BISCUIT Framework is a genuine differentiator if you want to understand why competitors beat you, not just that they do.
10. Surfer SEO (AI Tracker)
Best for: Content teams who want to write, optimise, and track ChatGPT brand citations in the same workflow
Pricing: Standard $99/mo (ChatGPT only, weekly refresh); Pro $182/mo (ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini — daily refresh); Peace of Mind $299/mo; Enterprise from $999/mo
Key features:
- AI Tracker monitoring brand share of voice and Mention Gap analysis across ChatGPT and up to 4 other engines
- Content Editor with real-time optimisation score for both Google rankings and AI citation performance
- Topical Map for planning content clusters
- Content audit with ranking drop alerts
- Native integrations with WordPress, Google Docs, Contentful, and Zapier
Pros:
- Content optimisation and ChatGPT citation tracking are tightly integrated — write and optimise for AI visibility without leaving the platform
- Capterra: 4.9/5 (421 reviews)
- Competitive pricing for the content-plus-tracking use case
Cons:
- ChatGPT monitoring on the Standard plan updates weekly only — daily multi-engine tracking requires Pro at $182/mo+
- Narrower AI engine coverage than pure-play trackers (no Copilot or Grok)
- Now owned by Semrush, raising questions about long-term roadmap independence
External rating: Capterra: 4.9/5 (421 reviews)
Verdict: The best choice for content teams that want ChatGPT visibility embedded in their writing workflow — if you need a pure monitoring dashboard without the content tooling, look elsewhere.
11. SE Ranking / SE Visible
Best for: SEO agencies already on SE Ranking who want ChatGPT and AI Overview monitoring bundled into their existing platform without a separate subscription
Pricing: SE Ranking Core $129/mo (includes 100 AI prompts/day, 5 engines); AI Search Add-on +$89/mo; SE Visible standalone $99–$355/mo; 14-day free trial
Key features:
- AI Visibility Tracker with daily brand mention and citation tracking across ChatGPT, Gemini, Google AI Overviews, AI Mode, and Perplexity
- AI Competitor Research with side-by-side share-of-voice benchmarking
- Cached ChatGPT response copies for historical trend analysis
- SE Visible standalone strategic dashboard with sentiment and brand mention trends
- Full traditional SEO suite (rank tracking, backlink, site audit, local SEO)
- MCP and API access
Pros:
- Best-in-class traditional SEO foundation with ChatGPT monitoring layered in
- G2: 4.8/5 (1,371+ reviews) with a 9.4/10 customer support score — the most reviewed SEO suite in this comparison
- 14-day free trial, no credit card required
Cons:
- ChatGPT engine coverage is solid but misses Claude, Copilot, Meta AI, Grok, and DeepSeek
- Confusing pricing across three overlapping products (SE Ranking, AI Add-on, SE Visible)
- Buyers who only need AI visibility monitoring overpay relative to specialist tools
External rating: G2: 4.8/5 (1,371+ reviews); Capterra: 4.7/5 (284+ reviews)
Verdict: The most trusted name in this roundup on review sites — a smart upgrade for existing SE Ranking users who want ChatGPT brand monitoring without adding another vendor.
How we ranked these
This list covers tools where ChatGPT brand monitoring is a core product feature, not a secondary add-on. Entries were evaluated across five criteria:
- ChatGPT coverage quality — prompt volume, refresh frequency, citation source attribution, and whether responses are captured verbatim
- Multi-engine breadth — how many AI engines are covered and whether they are add-ons or included by default
- Monitoring-to-action loop — does the tool surface what to fix, or only what is broken
- Pricing accessibility — is there a credible entry tier below $100/mo that provides real, not toy-level, data
- Third-party validation — verified G2 ratings, Capterra reviews, and analyst recognition (Gartner, G2 Best Software)
Temso ranks first because it satisfies all five criteria at the lowest entry price in the category, with the broadest engine coverage included by default. Competitors are ranked by how well they serve a specific buyer type — enterprise, agency, content-focused, SEO-adjacent — rather than by a single aggregate score.
Full methodology, update cadence, and editorial-independence policy are documented at /methodology.
Decision guide
- Use Temso if you want ChatGPT tracking plus the action plan to fix gaps, across all 8 major AI engines, from $29/mo — and you don’t need backlink or rank tracking built in.
- Use Profound if you are a Fortune 500 brand, need Prompt Volumes demand intelligence, and can absorb $399/mo+ for citation maps at enterprise scale.
- Use Otterly.AI if your budget is capped at $29/mo and you want award-validated prompt tracking with a 14-day free trial.
- Use Peec AI if you are an agency or in-house team that needs unlimited user seats and daily data across multiple client accounts.
- Use Ahrefs Brand Radar if you are already paying for Ahrefs and want to layer in large-scale ChatGPT competitive benchmarking without onboarding a new vendor.
- Use Scrunch if your enterprise infosec team requires SOC 2 Type II and you need AXP-level control over what ChatGPT retrieves from your domain.
- Use AthenaHQ if you want the most highly-rated specialist tool in the category and can pair the Action Centre with an active content team.
- Use Semrush AI Visibility if you already have a Semrush subscription and want ChatGPT brand tracking without switching dashboards — provided you can absorb the add-on cost.
- Use Knowatoa if you want daily ChatGPT tracking with a dedicated account rep included and the BISCUIT diagnostic framework to understand competitive gaps.
- Use Surfer SEO if your primary bottleneck is writing and optimising content for ChatGPT citations, not monitoring alone.
- Use SE Ranking if you are an SEO agency already on the platform and want ChatGPT monitoring bundled into your existing workflow.
What to read next
- Full ranked list: /rankings/ai-visibility-tools
- Rankings for SaaS teams: /rankings/ai-visibility-tools/for/saas
- Rankings for ecommerce: /rankings/ai-visibility-tools/for/ecommerce
- Rankings for agencies: /rankings/ai-visibility-tools/for/agency
- Tool profile: Temso
- Tool profile: Otterly.AI
- Tool profile: Peec AI
- Tool profile: AthenaHQ
- Tool profile: Scrunch
- Tool profile: Knowatoa
- Glossary: /glossary
- Methodology and editorial independence: /methodology
