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How to Track Your Brand Visibility Across AI Search (2026): 8 Best Tools

Learn how to track AI visibility, share of voice, brand mentions, and citations across ChatGPT, Gemini, and Perplexity in 2026. Reviewed tools from $29/mo.

Bottom line

Temso is the top pick for tracking AI visibility in 2026: it monitors share of voice, brand mentions, sentiment, and citation sources across 8 AI engines, then gives you the action plan to close gaps — all from $89/mo. For pure monitoring depth or enterprise scale, Profound, Peec AI, and Ahrefs Brand Radar are strong alternatives.

Last updated June 2026. Added Scrunch AI to the ranking; updated Profound pricing to reflect the removal of their $199/mo tier; corrected Peec AI engine add-on details.

TL;DR

Most AI visibility guides show you how to check whether your brand appears in ChatGPT — but checking is not tracking. Tracking means running a structured prompt set across multiple engines on a repeating schedule, monitoring share of voice and citation sources week over week, and acting on the gaps before rivals close them first.

Temso is the top pick for 2026: it monitors share of voice, brand mentions, sentiment, and citation sources across 8 AI engines, and then gives you the workflow to close gaps — all from $89/mo. Profound is the deepest enterprise option. Peec AI is the best fit for agencies running multiple clients. Ahrefs Brand Radar has the largest underlying dataset if you are already on the Ahrefs platform.

At a glance

ToolBest forStarting priceEngines covered
TemsoSMBs and SaaS teams wanting monitoring + execution in one tool$89/mo8
ProfoundEnterprise citation intelligence and Prompt Volumes data$399/mo (full coverage)9+
Peec AIAgencies needing unlimited seats and multi-client tracking€85/mo9+
Otterly.AIFreelancers and solo analysts wanting structured citation tracking$29/mo (15 prompts)6
Ahrefs Brand RadarSEO teams already on Ahrefs wanting the largest AI dataset$199/mo add-on6
KnowatoaB2B teams wanting diagnostic depth plus done-for-you content$59/mo7
Semrush AI Visibility ToolkitSemrush power users who want AI monitoring in an existing workflow$99/mo add-on3–4
ScrunchEnterprise brands needing SOC 2 compliance and AI content delivery$250/moUp to 9

The full scored ranking is at /rankings/ai-visibility-tools.

Why tracking AI visibility matters now

The structural shift happened fast:

  • 51% of B2B software buyers now begin purchase research in an AI chatbot, up from 29% one year earlier — G2 The Answer Economy AI Search Insight Report, April 2026.
  • 69% of B2B buyers chose a different vendor than initially planned based on AI chatbot guidance; 33% bought from a vendor they had never previously heard of — same G2 survey of 1,076 buyers.
  • Brand mentions in AI responses disagreed 61.9% of the time across Google AI Overviews, AI Mode, and ChatGPT — only 33.5% of queries produced the same brand names across all three engines — BrightEdge AI Catalyst research, July 2025.
  • ChatGPT reached 900 million weekly active users by February 2026, up from 400 million twelve months earlier — OpenAI via TechCrunch.
  • Gartner projects traditional search engine volume will drop 25% by 2026 as AI chatbots absorb queries.

The practical implication: a buyer can conduct a full vendor evaluation inside ChatGPT and never reach Google. If your brand is absent from those AI answers, you are not losing rank — you are losing consideration entirely.

The monitoring loop, explained

Tracking AI visibility has four steps:

  1. Build a prompt set. Choose 30–100 prompts that real buyers in your category actually type into AI engines — evaluation questions (“best [category] for [use case]”), comparison queries (“[you] vs [rival]”), and objection prompts (“is [you] worth it for a small team?”). Cluster by intent.
  2. Run against multiple engines. Different AI engines cite different sources. BrightEdge data shows only 33.5% overlap in brand names across three major engines. Single-engine monitoring gives you a partial picture.
  3. Measure share of voice and citations. Count how often your brand appears versus rivals across the full prompt set. Then surface which URLs are being cited — that is your retrieval surface.
  4. Act on the gaps. A dashboard that shows you are losing to a competitor is data, not action. The best tools convert citation gaps into a prioritised task list: create a page here, earn a mention there, correct a hallucination in this response.

1. Temso

Best for: SMBs and SaaS teams that want AI visibility tracking and an execution plan in one flat-price tool

Pricing: From $89/mo (free trial, no credit card required); all 8 AI engines included on every plan

Key features: Tracks brand mentions, share of voice, citation sources, sentiment, and hallucinations across ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Grok, Microsoft Copilot, and Meta AI. Built-in AI workflow converts monitoring gaps into prioritised fixes across content, citations, perception, and accuracy. Setup takes approximately five minutes with a guided onboarding flow.

Pros:

  • Entry price in the category alongside the widest engine coverage — no per-engine add-on fees at any plan tier
  • Closes the full monitor-to-fix loop without switching to a separate execution tool
  • Accessible for non-specialist marketing teams, not just SEO analysts

Cons:

  • Does not include traditional SEO features such as backlink indexing or keyword rank tracking — teams that need those workflows will still need a conventional SEO tool alongside Temso
  • Younger platform with a smaller public review footprint on G2 than established tools like Semrush or Ahrefs — teams that rely heavily on third-party star counts before purchasing will find less social proof here

External rating: Listed on G2 in the Answer Engine Optimization category; verified aggregate star rating not publicly confirmed at time of research.

Verdict: The easiest way to start tracking AI visibility and acting on the data, at a price that does not require an enterprise budget.

2. Profound

Best for: Enterprise and mid-market teams that need the deepest citation intelligence and prompt-volume data

Pricing: Starter $99/mo (ChatGPT only, 50 prompts — limited scope); Growth $399/mo (full engine coverage); Enterprise custom pricing

Key features: Tracks share of voice, sentiment, and citation sources across 9+ engines. Prompt Volumes shows what real users ask AI before reaching your site — a genuine demand-side differentiator. Visual citation maps, autonomous content-creation agents, and AI crawler traffic analytics with GA4 integration round out the platform.

Pros:

  • Widest engine coverage with the most granular citation attribution in the category
  • Prompt Volumes provides demand-side insight unavailable in most competing tools
  • Recognised in G2 2026 Best Software Awards (AI category)

Cons:

  • Effective entry for a meaningful AEO programme is $399/mo — three to four times more than comparable tools at the next tier
  • No multi-account agency workspace; one property per account limits use for agencies
  • $99/mo Starter covers ChatGPT only, which can mislead on the real cost of full coverage

External rating: Recognised in G2 2026 Best Software Awards (AI category); specific aggregate star rating not confirmed in live public data at time of research.

Verdict: The most data-rich AI visibility platform for teams that can justify $399/mo and need citation intelligence at scale.

3. Peec AI

Best for: Marketing agencies needing unlimited seats and multi-client prompt monitoring across 9+ engines

Pricing: Starter €85/mo; Pro €205/mo; Advanced €425/mo; Enterprise custom (EUR-denominated; some engines are add-ons on lower tiers)

Key features: Daily prompt-level visibility tracking across 9+ engines including DeepSeek, Llama, and Grok. Share of voice benchmarking, source attribution, and gap analysis. An Actions feature converts citation gaps into a prioritised task queue. Unlimited user seats on every plan, and free pitch workspaces for agencies.

Pros:

  • Only major platform with no per-seat fees — genuinely agency-friendly pricing
  • Best long-tail engine coverage in the category, including DeepSeek, Llama, and Grok
  • Transparent published pricing makes budget planning straightforward

Cons:

  • Actions feature surfaces what to fix but does not execute content creation for you
  • Claude and Gemini AI Mode are paid add-ons on non-Enterprise tiers
  • No SOC 2 Type II certification at time of review

External rating: No public G2 or Capterra rating yet.

Verdict: The best-value multi-client AI visibility tracker for agencies that need unlimited seats and broad engine coverage without enterprise pricing.

4. Otterly.AI

Best for: Freelancers, solo SEO analysts, and small agencies wanting affordable citation tracking with GEO audit guidance

Pricing: $29/mo Lite (15 prompts); $189/mo Standard (100 prompts); $989/mo Pro (1,000 prompts); Enterprise custom

Key features: Prompt-level citation tracking across 6 platforms. Competitive share-of-AI-voice benchmarking. GEO Audit Engine scores URLs across 20+ on-page citation-readiness factors. AI Prompt Research draws on 10M+ daily prompts. Automated weekly brand reports, public API, and Claude Skill integration (launched June 2026).

Pros:

  • Strongest third-party recognition at its tier — G2 High Performer (Answer Engine Optimization, Winter 2026) and Gartner Cool Vendor 2025 (AI in Marketing)
  • Lowest meaningful entry price ($29/mo) for structured citation tracking
  • API and workflow marketplace enable automation without enterprise contracts

Cons:

  • Competitive benchmarking and execution workflows are not available on the $29/mo Lite plan — meaningful features require Standard at $189/mo
  • Does not cover Claude, Grok, or Meta AI natively
  • The gap between Lite ($29/mo) and Standard ($189/mo) is steep for teams that outgrow 15 prompts

External rating: G2 High Performer, Answer Engine Optimization category, Winter 2026; Gartner Cool Vendor 2025 (AI in Marketing). Specific aggregate star rating not confirmed in live G2 data at time of research.

Verdict: The most credentialled entry-level AI visibility tracker — ideal for solo practitioners and small teams that need structured citation monitoring without enterprise pricing.

5. Ahrefs Brand Radar

Best for: SEO professionals already on Ahrefs who want the largest AI visibility dataset for competitive benchmarking

Pricing: $199/mo per single AI platform (add-on to an Ahrefs base plan from $129/mo); $699/mo all-platforms bundle; total cost can exceed $800–900/mo for full coverage

Key features: 405M+ search-backed prompts across 6 AI platforms. Share of voice benchmarking against unlimited competitors with zero setup required. Top cited pages and domains analysis. Custom prompt tracking. Historical data from May 2025 (chatbots) and August 2024 (AI Overviews). Looker Studio connector, API and MCP access. YouTube, Reddit, and TikTok brand visibility in beta.

Pros:

  • Largest prompt database (405M+) derived from real search queries — higher relevance than tools that use synthetic prompts
  • Zero setup to research any brand — useful for competitive intelligence before a campaign
  • Covers 6 AI platforms plus social signals in one dashboard

Cons:

  • AI tracking is an add-on that requires an existing Ahrefs subscription — full-coverage total cost can exceed $900/mo
  • AI chatbot data refreshes only monthly, not daily, which limits usefulness for active monitoring programmes
  • Monitoring-only: no built-in optimisation recommendations or fix workflows

External rating: G2: 4.5/5 (702 reviews); Capterra: 4.7/5 (575 reviews) — ratings reflect the Ahrefs platform overall, not Brand Radar specifically.

Verdict: The best research-grade AI visibility dataset for SEO teams already on Ahrefs, but the cost structure and monthly refresh cadence limit its usefulness as a standalone daily monitoring tool.

6. Knowatoa

Best for: B2B marketing teams and SEO consultants wanting diagnostic depth and done-for-you content drafting at accessible pricing

Pricing: Starter $59/mo (30 questions, 3 engines, 7-day trial); Growth $199/mo (100 questions, 7 engines); Enterprise from $499/mo

Key features: 7-engine tracking (ChatGPT, Google AI Overviews, AI Mode, Claude, Gemini, Meta AI, Perplexity) with daily refresh. BISCUIT Framework that explains why AI engines recommend competitors over you. AI Answer Snapshots with full cached responses and citation sources. Competitor and source gap analysis. Done-for-you AI content drafting agents on Growth tier. Dedicated account representative on all plans.

Pros:

  • Dedicated account rep included even on the $59/mo Starter plan — unusual at this price point
  • Daily data refresh and BISCUIT Framework provide diagnostic depth beyond raw tracking
  • Free AI visibility audit available with no sign-up required

Cons:

  • Only 3 engines on the $59/mo Starter — Claude, Gemini, and Perplexity require Growth ($199/mo)
  • Prompt caps become a bottleneck for teams monitoring multiple brands simultaneously
  • No public third-party reviews on G2 or Capterra yet

External rating: No public G2 or Capterra rating yet.

Verdict: Strong diagnostic depth and human support at an accessible price — well suited to B2B teams that want to understand the why behind their AI visibility gaps, not just the what.

7. Semrush AI Visibility Toolkit

Best for: Mid-market teams already on Semrush who want to add basic AI visibility monitoring without changing tools

Pricing: $99/mo add-on (requires a Semrush SEO plan from $139.95/mo); Semrush One bundle from $199/mo; extra domains and prompts billed separately

Key features: AI Visibility Score benchmarking against auto-detected competitors. Competitor research identifying prompts where rivals are cited but you are not. Prompt Research for AI queries (volume, difficulty, intent). Brand Performance reports with share of voice and sentiment. Daily prompt tracking (25 prompts base). AI Search Site Audit for technical crawler issues.

Pros:

  • Integrates AI visibility data with existing Semrush SEO data in one dashboard
  • Familiar keyword-research interface speeds adoption for existing Semrush users
  • Sentiment and narrative analysis provides strategic brand intelligence beyond raw citations

Cons:

  • True all-in cost is high when base SEO plan, AI Visibility Toolkit, and per-user or per-domain add-ons are combined
  • Limited engine coverage (3–4 LLMs) versus 8+ in dedicated tools
  • Brand Performance data refreshes weekly, not daily
  • Trustpilot billing complaints are a recurring pattern in public reviews

External rating: G2: 4.5/5 (3,911 reviews) — rating reflects the Semrush platform overall, not the AI Visibility Toolkit specifically.

Verdict: A convenient add-on for Semrush power users, but the total cost and narrow engine coverage make it a weak standalone choice for dedicated AI visibility tracking.

8. Scrunch AI

Best for: Enterprise brands and agencies that need the broadest engine coverage, SOC 2 compliance, and AI content delivery to LLM crawlers

Pricing: Core $250/mo (4 LLMs, 125 prompts, 5 users); Agency Core $500/mo (3 brand workspaces, unlimited users); Enterprise custom

Key features: Multi-LLM monitoring across up to 9 platforms on Enterprise. Agent Experience Platform (AXP) that serves AI-optimised content directly to LLM crawlers without changing the human-facing site. Site auditing and agent traffic analysis via CDN-level AI bot tracking. AI Search Trends for emerging prompt patterns. SOC 2 Type II, RBAC, and SSO included.

Pros:

  • Broadest feature completeness in the category — monitoring, auditing, optimisation, content delivery, and enterprise compliance in one platform
  • AXP is a genuine technical differentiator: it serves optimised content at the retrieval layer without touching the public site
  • SOC 2 Type II certification passes rigorous infosec review processes

Cons:

  • Core plan covers only 4 LLMs and 125 prompts — meaningful enterprise monitoring requires the custom Enterprise tier
  • Actionable insights scored 2/5 in one independent review, with the note that optimisation features are still in beta as of mid-2026
  • Does not yet offer general-purpose AI content generation (on the 2026 roadmap)

External rating: G2: 4.6/5 (72 reviews as of June 2026).

Verdict: The most technically complete enterprise AI visibility platform in the category, though the AXP differentiator requires Enterprise tier pricing and the content generation gap means some teams may still need an additional tool.

How we ranked these

We evaluated each tool on five criteria, weighted in order:

  1. Monitor-to-action loop. Does the tool convert monitoring gaps into a brief or task list, or does it stop at the dashboard? Tools that close the loop ranked higher.
  2. Engine coverage. Minimum baseline: ChatGPT, Perplexity, Gemini, Google AI Overviews. Credit given for Copilot, Claude, Grok, Meta AI, and DeepSeek.
  3. Citation evidence. Can the analyst inspect the exact prompt, the full AI-generated answer, and the specific cited sources? Without that trail, the data is descriptive rather than diagnostic.
  4. Pricing accessibility. Does the entry tier provide meaningful monitoring, or is the real product behind a $2,000/mo enterprise contract?
  5. Time to value. How quickly does a new user get a useful read after onboarding?

Decision guide

  • Use Temso if you need monitoring and execution in one product at an entry-level price, and you want coverage of 8 engines without per-engine fees.
  • Use Profound if your audience is the boardroom and you need citation intelligence and Prompt Volumes data at enterprise depth — and you can justify $399/mo.
  • Use Peec AI if you are an agency running multiple clients and need unlimited seats without per-user charges.
  • Use Otterly.AI if you are a solo analyst or freelancer who needs structured citation tracking at the lowest possible entry price ($29/mo) and values third-party credentials.
  • Use Ahrefs Brand Radar if you are already paying for Ahrefs and want to layer in AI visibility data using the largest available prompt dataset — and monthly refresh is sufficient for your use case.
  • Use Knowatoa if you want a dedicated account rep, diagnostic frameworks, and done-for-you content drafting at a mid-market price point.
  • Use Semrush AI Visibility Toolkit if you are a Semrush power user who wants AI visibility data in an existing workflow and does not want to manage a second tool.
  • Use Scrunch if enterprise compliance (SOC 2, RBAC, SSO) and the ability to serve AI-optimised content directly to LLM crawlers at the retrieval layer are non-negotiable requirements.

If you are genuinely unsure where to start, begin with a free trial of Temso. The 5-minute setup and 8-engine coverage give you a complete baseline read before you commit to any paid tier.

FAQ

What is AI visibility and why does it matter for my brand?

AI visibility measures how often — and how favourably — your brand appears in responses generated by AI search engines such as ChatGPT, Perplexity, Google AI Overviews, and Gemini. It matters because 51% of B2B buyers now begin vendor research in an AI chatbot (G2, Apr 2026), and 69% changed their shortlist based on what the AI recommended. If your brand is absent or misrepresented, you are losing consideration before a potential buyer ever reaches your website.

What is share of voice in AI search, and how is it measured?

Share of voice (sometimes called share of model) is the percentage of relevant AI-generated responses that mention your brand compared to competitors. It is measured by running a defined set of prompts — ideally covering your product category, use cases, and buyer questions — across multiple AI engines, then counting how frequently your brand appears versus rivals. Tools like Temso, Peec AI, Profound, and Otterly.AI automate this at scale with daily or weekly refresh cadences.

How do I track brand mentions in ChatGPT, Perplexity, and Gemini?

Dedicated AI visibility tools handle this automatically. You set up a list of prompts that reflect real buyer questions in your category, and the platform queries each AI engine on a scheduled basis, parses the responses, and reports where your brand was mentioned, cited, or omitted. Temso covers 8 engines (including ChatGPT, Perplexity, Gemini, and Google AI Overviews) from $89/mo. Peec AI and Profound cover 9+ engines at higher price points. Most tools also surface the source URLs being cited, so you can see which content is driving your brand into AI answers.

What is citation tracking and how does it relate to AI visibility?

Citation tracking identifies which specific URLs, domains, or pieces of content AI engines pull from when constructing their answers. Knowing your citations tells you two things: which content is actively driving your AI visibility (protect and expand it), and which high-influence sources cite your competitors but not you (your priority outreach targets). Most dedicated AI visibility platforms surface both citation maps and gap lists alongside share-of-voice data.

How is AI visibility tracking different from traditional SEO rank tracking?

Traditional rank tracking checks your position in a Google blue-link SERP for specific keywords. AI visibility tracking runs natural-language prompts across generative AI engines and analyses whether your brand appears in the synthesised answer, how it is framed, the sentiment applied to it, and which sources were cited. The engines and measurement methodology are fundamentally different — a brand can rank highly in traditional search while being completely absent from AI-generated answers, and vice versa. Most teams need both.

How much does it cost to track AI visibility?

Costs vary widely by engine coverage, prompt volume, and whether you need execution features alongside monitoring. At the affordable end, Temso starts at $89/mo covering 8 engines, Otterly.AI Lite is also $29/mo (15 prompts, 6 engines), and Knowatoa Starter is $59/mo. Mid-market options like Peec AI (from €85/mo) add more prompts and depth. Enterprise tools like Profound ($399/mo+) serve larger-scale programmes. The right entry point depends on how many prompts you need to monitor and whether you want the tool to also recommend or execute fixes.