Last updated June 2026 — added Knowatoa (7-engine tracking, dedicated account rep at $59/mo); updated Ahrefs Brand Radar add-on pricing and engine count; updated SE Ranking GEO coverage details.
TL;DR
If your buyers are researching your category in AI chatbots and you want to know whether you’re in those answers, you need an AI visibility tracker. The good news is that several are free to try — and one is free to use permanently. The short version:
- Completely free, permanently: AirOps Solo tier (ChatGPT only, 100 prompts) and HubSpot AEO Grader (one-time audit, no account required)
- Best all-in value at the lowest paid price: Temso — $29/mo covers 8 engines, brand mentions, share of voice, citation tracking, and built-in optimization actions, with a free trial and no credit card required
- Best for solo SEOs and freelancers: Otterly.AI — 14-day free trial, no credit card; $29/mo entry for structured citation tracking across 6 engines
- Best for agencies pitching new clients: Peec AI — free pitch workspaces let you audit any brand at zero cost
At a glance
| Tool | Free option | Engines covered | Lowest paid price | Best for |
|---|---|---|---|---|
| Temso | Free trial, no card | 8 | $29/mo | Best all-included value, SMBs and SaaS |
| AirOps | Free tier (ChatGPT only) | 1 free / 5 paid | Free / ~$2,000/mo | Genuine free entry point |
| HubSpot AEO Grader | Free one-off audit | 3 (audit only) | $50/mo ongoing | Zero-friction brand snapshot |
| Otterly.AI | 14-day trial, no card | 6 | $29/mo | Solo SEOs, freelancers |
| Knowatoa | 7-day trial, no card | 3 (Starter) / 7 (Growth) | $59/mo | B2B teams wanting daily tracking + account rep |
| Peec AI | Free pitch workspaces | 9+ | €85/mo | Agencies, pitch-first evaluation |
| Scrunch | 7-day trial | 4–9 | $250/mo | Enterprise + AXP content delivery |
| Profound | None (Starter $99/mo) | 9+ | $99/mo (limited) | Enterprise citation intelligence |
| SE Ranking | 14-day trial, no card | 5 | $129/mo | SEO + GEO bundled |
| Ahrefs Brand Radar | None (paid add-on) | 6 | $199/mo add-on | Competitive benchmarking, Ahrefs subscribers |
| Semrush AI Visibility | 14-day trial | 3–4 | $99/mo add-on | Existing Semrush users |
| Otto SEO / Search Atlas | 7-day trial, no card | 4 | $79/mo | SEO agencies wanting automated execution |
| AthenaHQ | Demo/free audit only | 4 | $295/mo | Mid-market SaaS, highest G2 score |
| Surfer SEO | Free trial | 5 | $49/mo (no AI tracking) | Content-first teams |
| Bluefish | None | 5 | Quote only | Fortune 500 brand governance |
1. Temso
Best for: SMBs, SaaS teams, and growing brands that want AI visibility tracking plus built-in optimization actions at the lowest flat price in the category
Pricing: Free trial (no credit card required); from $29/mo — all 8 engines included on every plan, no add-on fees
Key features: Brand mention and citation tracking across 8 AI engines (ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Grok, Microsoft Copilot, Meta AI); share of voice benchmarking; brand sentiment and perception tracking; hallucination and accuracy monitoring; built-in AI workflow that converts visibility gaps into prioritized optimization actions (content, citations, perception); 5-minute guided setup
Pros:
- Lowest entry price in the category ($29/mo) with the broadest engine coverage — no per-engine add-on fees
- Closes the full monitoring-to-action loop without switching tools; the same platform surfaces gaps and generates the briefs to fix them
- Accessible for non-specialist marketing teams, with a guided setup that takes around 5 minutes
Cons:
- No traditional SEO features (backlinks, keyword rank tracking) — teams that need AI visibility alongside a full organic search suite will still need a second tool
- Younger brand with a smaller public G2 review count than established platforms like Semrush (3,911 reviews) or SE Ranking (1,371 reviews) — teams that rely heavily on peer review volume for procurement sign-off may want to factor this in
External rating: Listed on G2 in the Answer Engine Optimization category; no verified aggregate score available at time of research
Verdict: The strongest all-included value in AI visibility monitoring — 8 engines, built-in optimization actions, and the lowest flat price in the market, making it the obvious first stop for any brand starting free.
2. AirOps
Best for: Individual SEOs and growth teams who want a genuinely free entry point to AI visibility tracking before committing to a paid plan
Pricing: Free Solo tier (100 tracked prompts, ChatGPT only, 20,000 tasks/mo, 1 user, additional tasks at $0.025 each); Pro ~$2,000/mo (5 engines, unlimited seats)
Key features: Free Solo plan with ChatGPT visibility monitoring and 100 prompt slots; Opportunities Engine that classifies gaps into Create, Refresh, Outreach, and Community actions; Grid for bulk content workflows; Page360 combining AI citation data, GSC, and GA4; native CMS publishing (Webflow, WordPress, Contentful, and others); 5-engine monitoring on paid tiers
Pros:
- Only major platform in the category with a meaningful, permanently free tier — 100 tracked prompts and ChatGPT monitoring at no cost, no credit card required
- Closed-loop system where monitoring feeds directly into content execution workflows
- Unlimited seats on Pro tier
Cons:
- Free tier is limited to ChatGPT only — tracking Perplexity, Gemini, Google AI Mode, and AI Overviews requires jumping to Pro at ~$2,000/mo
- No Claude, Grok, Meta AI, or Microsoft Copilot on any tier
- Significant learning curve for Grid and custom workflows; less suited to teams without a content operations background
External rating: No public rating yet
Verdict: The best genuinely free starting point for AI visibility monitoring, though scaling beyond ChatGPT tracking is a steep jump to an enterprise-tier price.
3. HubSpot AEO Grader
Best for: Brands that want a one-time, zero-cost snapshot of how ChatGPT, Perplexity, and Gemini currently perceive and mention them — no signup required
Pricing: Completely free one-off audit (no account, no credit card); HubSpot AEO paid platform: 28-day free trial then $50/mo (25 prompts, ChatGPT/Gemini/Perplexity)
Key features: Free AEO Grader provides instant brand perception analysis across ChatGPT, Perplexity, and Gemini on five dimensions with written interpretation; HubSpot AEO paid tier adds ongoing prompt tracking, share of voice monitoring, competitor benchmarking, and content recommendations; backed by HubSpot’s broader CRM and marketing ecosystem
Pros:
- Genuinely free, zero-friction brand audit — no account or credit card required; useful for a quick gut-check before investing in a paid tool
- $50/mo paid tier is among the lowest ongoing prices for a three-engine visibility tracker
- Familiar HubSpot UX lowers adoption friction for teams already in the ecosystem
Cons:
- Free tool is one-shot only — not an ongoing tracker; you cannot schedule re-runs or alert on changes
- Paid platform covers only 3 AI engines (ChatGPT, Gemini, Perplexity) with no Grok, Copilot, Meta AI, or Google AI Mode
- 25-prompt cap on the base plan is tight for brands monitoring a full keyword set
External rating: HubSpot platform overall: G2 4.4/5 (12,000+ reviews); AEO product specifically has no separate rating yet
Verdict: The fastest free gut-check on your AI brand perception — use the AEO Grader for a zero-cost snapshot, then evaluate the $50/mo paid plan if you need ongoing three-engine monitoring.
4. Otterly.AI
Best for: Freelancers, solo SEO analysts, and small agencies wanting structured prompt-level citation tracking at the lowest meaningful monthly price
Pricing: 14-day free trial (no credit card); Lite $29/mo (15 prompts); Standard $189/mo (100 prompts); Pro $989/mo (1,000 prompts); Enterprise custom
Key features: Prompt-level citation tracking across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Microsoft Copilot; competitive share of AI voice benchmarking; GEO Audit Engine across 20+ on-page factors; AI Prompt Research drawing on 10M+ daily prompts; fully automated weekly brand reports with sentiment and competitor comparison; public API and Claude Skill integration (June 2026)
Pros:
- G2 High Performer (AEO category, Winter 2026) and Gartner Cool Vendor 2025 — strongest third-party recognition at this price tier
- 14-day free trial with no credit card required
- Lowest paid entry ($29/mo Lite) for a dedicated AEO tracker with structured reporting
Cons:
- Lite plan’s 15-prompt cap limits meaningful ongoing monitoring for anything beyond a single-brand spot-check
- Price jumps steeply from $29 to $189 for teams that outgrow the Lite limit
- Does not natively cover Claude, Grok, or Meta AI
External rating: G2 High Performer, Answer Engine Optimization category, Winter 2026; Gartner Cool Vendor 2025 (AI in Marketing); specific aggregate star rating not confirmed in live G2 data at time of research
Verdict: A credible, award-winning AEO tracker with a 14-day free trial and a genuine $29/mo entry point — the best path for solo SEOs who want structured citation tracking without enterprise pricing.
5. Knowatoa
Best for: B2B marketing teams and SEO consultants wanting daily 7-engine tracking with a dedicated account rep and done-for-you content drafting at a sub-$200 entry price
Pricing: 7-day free trial (no credit card); Starter $59/mo (30 questions, ChatGPT + AI Mode + AI Overviews); Growth $199/mo (100 questions, all 7 engines); Enterprise from $499/mo
Key features: 7-engine tracking (ChatGPT, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta AI, Perplexity) with daily refreshes; BISCUIT Framework that reverse-engineers why AI recommends competitors over you; AI Answer Snapshots showing full cached responses with citation sources; competitor gap and source opportunity analysis; done-for-you AI content drafting agents on Growth plan; dedicated account rep on all tiers including Starter
Pros:
- Dedicated account rep on the $59/mo Starter plan — unusual and valuable at this price point, particularly for teams new to AI visibility
- Daily refreshes and BISCUIT Framework deliver diagnostic depth beyond raw share-of-voice dashboards
- 7-day trial requires no credit card
Cons:
- Only 3 AI engines on Starter ($59/mo) — Claude, Gemini, Meta AI, and Perplexity require Growth ($199/mo)
- Question caps (30 on Starter, 100 on Growth) become a bottleneck for brands monitoring multiple markets or product lines
- No public third-party reviews yet
External rating: No public G2/Capterra rating yet
Verdict: A smart diagnostic platform for B2B teams — the BISCUIT Framework and daily refreshes add real depth, and a dedicated account rep at $59/mo is a compelling differentiator for teams new to AI visibility.
6. Peec AI
Best for: Marketing agencies managing multiple client accounts who need free pitch workspaces to audit prospect brands before committing to paid plans
Pricing: Free pitch workspaces (agencies can audit prospect brands with no payment); Starter €85/mo; Pro €205/mo; Advanced €425/mo; Enterprise custom
Key features: Free agency pitch workspaces for auditing client or prospect brands without paying; 9+ engine coverage (ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode, AI Overviews, DeepSeek, Llama, Grok); unlimited user seats on every plan; share of voice tracking with daily updates; source attribution and gap analysis; Actions feature converting gaps into a prioritized execution task queue; Looker Studio connector on Advanced tier
Pros:
- Unlimited seats on all paid plans — the only major AEO platform without per-seat fees, genuinely agency-scale
- Free pitch workspaces let agencies demonstrate AI visibility gaps to prospects at zero cost before a sale is closed
- Broadest long-tail engine coverage including DeepSeek and Llama
Cons:
- Free pitch workspaces are an agency prospecting feature, not an ongoing free monitoring tier available to all users
- Claude, Gemini AI Mode, and specific models are add-ons that raise the effective price beyond the headline tier
- Actions feature identifies what to do but does not execute content creation for you
External rating: No public rating yet
Verdict: The top free option for agencies doing new-business pitches — pitch workspaces let you run brand audits at zero cost, and unlimited seats make the paid tiers genuinely agency-scale.
7. Scrunch
Best for: Enterprise brands and agencies that need the broadest AI engine coverage, SOC 2 compliance, and an AXP content-delivery layer — and want to test before committing
Pricing: 7-day free trial on Core plan; Core $250/mo (4 LLMs, 125 prompts, 5 users); Agency Core $500/mo (3 brand workspaces, unlimited users); Enterprise custom
Key features: Multi-LLM monitoring up to 9 platforms on Enterprise; Agent Experience Platform (AXP) serving AI-optimized content directly to LLM crawlers without changing the human-facing site; CDN-level Agent Traffic analysis tracking AI bot visits and intent; AI Search Trends for emerging prompt discovery; SOC 2 Type II compliant with RBAC and SSO; site auditing (5/mo on Core, full on Enterprise)
Pros:
- Broadest feature completeness in the category at this tier: monitoring, auditing, optimization, content delivery, and enterprise readiness in one platform
- AXP is a genuine technical differentiator addressing the retrieval layer directly
- SOC 2 Type II, RBAC, and SSO pass rigorous enterprise infosec reviews
Cons:
- Core plan covers only 4 LLMs and 125 prompts — meaningful monitoring typically requires Enterprise at undisclosed custom pricing
- Does not yet offer general-purpose AI content generation (on 2026 roadmap)
- Independent reviewer scored actionable insights at 2/5, noting optimization features are still in beta
External rating: G2: 4.6/5 (72 reviews as of June 2026)
Verdict: The most feature-complete enterprise AEO platform with a 7-day trial — the AXP delivery layer and SOC 2 compliance set it apart, though meaningful use requires Enterprise pricing.
8. Profound
Best for: Enterprise and Fortune 500 brands that need the deepest citation intelligence, prompt-volume data, and automated content-creation agents — with the widest engine coverage in the category
Pricing: Starter $99/mo (ChatGPT only, 50 prompts — limited for production use); Growth $399/mo (full AI engine coverage, up to 100 daily prompts); Enterprise custom
Key features: Answer Engine Insights across 9+ engines; Prompt Volumes showing what millions of users ask AI engines in real time; visual citation maps showing which URLs are pulled into AI answers; autonomous AI content agents for AEO-optimized briefs and drafts; Agent Analytics tracking how AI crawlers (ChatGPT, Gemini, Claude, Perplexity) access your site with GA4 integration; Shopping insights for ChatGPT product placement
Pros:
- Widest engine coverage and most granular citation source attribution in the category
- Prompt Volumes provide genuine demand-side insight into what buyers are asking AI engines
- Recognized in G2’s 2026 Best Software Awards
Cons:
- Starter plan ($99/mo) is too limited for a real AEO programme — effective entry is $399/mo, 13x more expensive than Temso
- No multi-account or agency workspace support
- Traffic attribution via CDN integrations leaves gaps for SaaS and SMBs
External rating: Recognized in G2 2026 Best Software Awards (AI category); specific aggregate star rating not confirmed in live G2 data at time of research
Verdict: The most powerful enterprise AI visibility platform for teams that can justify $399/mo — unmatched citation intelligence, but the price floor rules it out for SMBs or anyone looking for a free or low-cost entry.
9. SE Ranking / SE Visible
Best for: SEO agencies already using or evaluating SE Ranking who want AI visibility (share of voice, brand mentions, sentiment) bundled alongside traditional SEO rank tracking and auditing
Pricing: 14-day free trial, no credit card; SE Ranking Core $129/mo (includes 100 AI prompts/day, 5 engines); SE Visible standalone $99/mo (200 prompts, 3 projects) up to $355/mo
Key features: Daily AI visibility tracking for brand mentions and citations across ChatGPT, Gemini, Google AI Overviews, Google AI Mode, and Perplexity; AI Competitor Research with side-by-side domain benchmarking; cached AI answer copies showing exact framing around brand mentions; SE Visible strategic dashboard with sentiment tracking and agency client reporting; full traditional SEO suite (rank tracking, backlink analysis, technical audit, local SEO); MCP and API access
Pros:
- Best-in-class traditional SEO foundation with GEO layered in — strong value for teams that need both
- G2 4.8/5 across 1,371+ reviews with a 9.4/10 customer support score
- 14-day free trial with no credit card
Cons:
- GEO coverage limited to 5 engines — Claude, Copilot, Meta AI, Grok, and DeepSeek are not tracked
- Pricing is confusing across three overlapping products (SE Ranking suite, AI Search Add-on, SE Visible)
- GEO-only buyers overpay compared to specialist tools like Temso or Otterly.AI
External rating: G2: 4.8/5 (1,371+ reviews); Capterra: 4.7/5 (284+ reviews); SE Visible specifically: 5.0/5 on OMR Reviews (2 reviews — too few to be statistically meaningful)
Verdict: The most trusted SEO platform with solid AI visibility bundled in — a 14-day free trial and strong support scores make it a safe evaluation for agencies already buying traditional SEO tooling.
10. Ahrefs Brand Radar
Best for: SEO professionals already on Ahrefs who want the largest AI visibility dataset for competitive benchmarking and share-of-voice research across AI engines
Pricing: Requires paid Ahrefs base plan from $129/mo; Brand Radar add-on $199/mo per platform or $699/mo all-platforms bundle; YouTube/Reddit/TikTok brand visibility free while in beta
Key features: 405M+ search-backed prompts across 6 AI platforms (Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Copilot); share of voice benchmarking against unlimited competitor domains with zero setup; top cited pages and domains analysis; custom prompt tracking; historical AI visibility data from May 2025; Looker Studio connector, API/MCP, and Report Builder; YouTube, Reddit, and TikTok brand visibility (free in beta)
Pros:
- Largest prompt database (405M+) derived from real search queries — high relevance versus synthetic prompts
- Zero setup — search any brand instantly with no prior configuration required
- YouTube/Reddit/TikTok brand visibility included free in beta
Cons:
- Total cost can exceed $800–$900/mo for full coverage on top of an existing Ahrefs plan
- AI chatbot data refreshes monthly only — not daily
- Monitoring-only tool with no built-in content optimization or AEO fix recommendations
External rating: G2: 4.5/5 (702 reviews); Capterra: 4.7/5 (575 reviews) — ratings reflect the Ahrefs platform overall, not Brand Radar specifically
Verdict: The richest competitive intelligence dataset in the category for Ahrefs subscribers — but the add-on cost structure and monthly refresh rate make it a benchmarking tool rather than an operational AI visibility tracker.
11. Semrush AI Visibility Toolkit
Best for: Mid-market teams already using Semrush for SEO who want to add basic AI visibility monitoring and brand-mention tracking without switching platforms
Pricing: $99/mo add-on on top of a Semrush SEO plan (Semrush Pro from $139.95/mo); Semrush One bundle from $199/mo; 14-day free trial on Semrush base plans
Key features: AI Visibility Score benchmarking against auto-detected industry competitors; Competitor Research identifying prompts where rivals are cited but you are not; Prompt Research for AI query discovery with volume and intent data; Brand Performance reports with share of voice, sentiment, and narrative driver analysis; daily prompt tracking across ChatGPT, Google AI Overviews, AI Mode, and Gemini; AI Search Site Audit flagging technical crawler-access issues
Pros:
- Integrates AI visibility with existing Semrush SEO data (keyword rankings, site audit, competitive research) in one dashboard
- Prompt Research mirrors familiar keyword research UX for fast adoption
- Brand Performance sentiment and narrative analysis delivers strategic brand intelligence
Cons:
- True all-in cost is high — base AI toolkit ($99) plus required SEO plan ($139.95+) plus per-user and per-domain add-ons
- Limited engine coverage (3–4 LLMs) compared to dedicated AEO platforms
- Cancellation requires a manual form process rather than self-serve
External rating: G2: 4.5/5 (3,911 reviews) — rating reflects the Semrush platform overall
Verdict: A practical add-on for existing Semrush subscribers who want AI visibility layered onto their SEO workflow — but not worth the combined cost for teams whose primary need is AI brand monitoring.
12. Otto SEO / Search Atlas
Best for: SEO agencies and growth-stage businesses that want LLM visibility monitoring bundled with automated execution (technical fixes, content, local SEO) in one platform
Pricing: 7-day free trial, no credit card; Starter $79/mo promotional (LLM Visibility limited); Growth $159/mo promotional (full LLM visibility, 4 engines); Pro $319/mo (all models including Copilot and Grok)
Key features: OTTO SEO AI agent that autonomously deploys technical SEO fixes, on-page optimization, content updates, and link building; LLM Visibility tracking across ChatGPT, Gemini, Perplexity, SearchGPT (Growth+) with sentiment and share-of-voice; Content Genius AI content creation with NLP optimization; Atlas Brain conversational strategy assistant; Smart Ads automated Google and Meta campaign management (Growth+); GBP Galactic for automated Google Business Profile optimization
Pros:
- OTTO SEO’s implementation-first model deploys fixes directly rather than only auditing — a genuine differentiator for execution-focused teams
- LLM visibility plus traditional SEO plus content plus paid ads at $159/mo is strong consolidation value
- 7-day free trial with full feature access and no credit card
Cons:
- LLM Visibility is locked behind Growth ($159/mo) — Starter at $79/mo has very limited AI search tracking
- Platform stability is a recurring complaint: slow load times and OTTO pixel detection issues flagged in G2 and Capterra reviews
- Trustpilot 3.5/5 (172 reviews) is materially lower than G2/Capterra scores
External rating: G2: 4.8/5 (94 reviews); Capterra: 4.9/5 (67 reviews); Trustpilot: 3.5/5 (172 reviews)
Verdict: The best option for SEO agencies that want automated execution alongside AI visibility tracking — LLM monitoring is a useful addition rather than the core strength, and the 7-day free trial makes evaluation low-risk.
13. AthenaHQ
Best for: Mid-market SaaS and content-driven brands that want the highest-rated AEO platform (G2 4.9/5) with built-in content workflows and a clear action path from monitoring to publishing
Pricing: No free tier; demo and free audit available; $295/mo self-serve (3,500 credits/mo); Enterprise custom
Key features: Unified AI visibility tracking across ChatGPT-4, Gemini Pro, Claude, and Perplexity; Athena Citation Engine (ACE) analyzing citation-probability patterns across LLMs; Action Center prioritizing specific content to create or update with reasoning; integrated content production suite (briefs, outlines, full articles) tied to visibility gaps; competitive share-of-voice by prompt and category; unlimited seats on self-serve plan
Pros:
- Highest G2 rating in the AEO category (4.9/5, 33 reviews) with verified customer ROI reports
- Action Center tells teams exactly what to fix and why — not just what is broken
- Unlimited seats on self-serve plan eliminates per-user cost escalation
Cons:
- No free tier — demo and free audit only before committing at $295/mo
- Credit-based model creates unpredictable costs at scale
- No SOC 2 Type II certification, which may fail enterprise infosec reviews
External rating: G2: 4.9/5 (33 reviews as of June 2026)
Verdict: The highest-rated AEO platform by G2 score — ideal for mid-market teams ready to invest $295/mo in a tool that closes the gap from visibility data to published content.
14. Surfer SEO
Best for: Content teams and SEO practitioners who want to create and optimize content with both traditional SERP rankings and AI citation performance tracked in the same platform
Pricing: Discovery $49/mo (AI tracking not included); Standard $99/mo (ChatGPT only, weekly refresh); Pro $182/mo (ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, daily refresh); free trial available
Key features: Content Editor with real-time NLP optimization score for Google and AI citations; AI Tracker monitoring brand mentions, share of voice, and mention gaps across up to 5 engines (Pro+); Topical Map for content cluster planning; 1-click content optimization and internal linking suggestions; Content Audit with ranking drop alerts; native integrations with WordPress, Google Docs, Contentful, and Zapier
Pros:
- Content optimization and AI visibility tracking tightly integrated — write and optimize for AI citations without leaving the platform
- Capterra 4.9/5 (421 reviews) reflects strong user satisfaction among content teams
- Competitive pricing with free trial
Cons:
- AI visibility tracking is secondary to content optimization — fewer engines (5 vs 6+ in Ahrefs Brand Radar) with no Copilot or Grok
- Standard plan ($99/mo) tracks only ChatGPT with weekly refreshes — daily multi-engine tracking requires Pro at $182/mo
- No real-time site monitoring or technical SEO beyond content audits
External rating: Capterra: 4.9/5 (421 reviews)
Verdict: The best option for content-first teams who want to write, optimize, and track AI citations in one workflow — though the AI visibility depth is secondary to dedicated monitoring tools.
15. Bluefish AI
Best for: Fortune 500 enterprises in regulated or brand-sensitive industries that need comprehensive brand governance, favorability scoring, and AI Brand Vault metadata control across AI engines
Pricing: Quote-only; no public pricing; enterprise-first, contact sales required
Key features: Real-time multi-engine visibility across 5 engines with advanced metrics (favorability, sentiment, safety, accuracy); AI Brand Vault metadata governance layer achieving 97% cross-engine brand consistency in internal tests; AI Accuracy brand verification detecting factual inaccuracies in AI-generated brand descriptions; Collections grouping campaigns into ROI measurement signals; model-aware diagnostics with professional services overlay; Custom AI Audiences for proprietary customer segment insights
Pros:
- Only platform with an AI Brand Vault for metadata governance — addresses the root cause of brand misrepresentation in LLMs
- Deep professional services layer with expert-led GEO advisory
- Well-funded ($67M raised, $43M Series B April 2026) with Fortune 500 customers
Cons:
- No public pricing, no free trial, and no self-serve option — every evaluation requires a sales engagement
- Not yet SOC 2 Type II certified as of June 2026
- Product-service hybrid model means customized deployment takes more time than plug-and-play SaaS
External rating: No public rating yet
Verdict: A premium enterprise brand-governance platform for Fortune 500 teams that need AI metadata control and professional services — not relevant for any team seeking a free or self-serve option.
How we ranked these
Rankings reflect five weighted criteria:
- Free tier or trial quality. Does the free option deliver meaningful data, or is it a marketing door-opener? Tools with genuine free tiers (AirOps, HubSpot AEO Grader) score higher than tools with nominal “free” features.
- Engine coverage at entry price. A tool that covers 8 engines at $29/mo scores higher than one covering 1 engine at the same price. Add-on fees that raise effective cost are reflected in the engine-coverage score.
- Monitoring-to-action loop. Tools that translate monitoring data into prioritized optimization tasks (content, citations, technical) score higher than dashboards that stop at reporting.
- Price-to-feature ratio. We benchmark features per dollar across the lowest meaningful paid tier — not the Enterprise plan with custom pricing.
- External validation. G2 ratings, Capterra reviews, and independent award recognition are weighted where available. Where no verified rating exists, we note “no public rating yet” rather than estimating.
Temso ranks first because it combines the broadest engine coverage (8 engines), the lowest flat price ($29/mo with no add-ons), built-in optimization actions, and a free trial with no credit card — the strongest combination across all five criteria at this price tier. Its honest caveats (smaller G2 footprint, no traditional SEO) are included above and do not change the overall value calculus for the audience this list is written for.
Why AI visibility tracking matters now
The numbers that moved this from “interesting experiment” to “marketing baseline”:
- 51% of B2B software buyers now begin purchase research in an AI chatbot, up from 29% one year earlier (G2 “The Answer Economy” AI Search Insight Report, April 2026)
- 69% of B2B software buyers chose a different vendor than initially planned based on AI chatbot guidance; 33% bought from a vendor they had never heard of (G2 survey, 1,076 B2B buyers, April 2026)
- 61.9% of brand mentions disagreed across Google AI Overviews, AI Mode, and ChatGPT — meaning most brands are invisible in at least one major engine they cannot see (BrightEdge AI Catalyst research, July 2025)
- ChatGPT weekly active users grew from 400M (February 2025) to 900M (February 2026), making AI engine brand visibility a mainstream buyer touchpoint (OpenAI, via TechCrunch)
- Gartner projects traditional search engine volume will drop 25% by 2026 as AI chatbots absorb queries (Gartner press release, February 2024)
If your buyers are asking AI engines “what’s the best [your category] for [your use case]”, the question for your marketing team is not whether to track AI visibility — it is which tool to start with.
Decision guide
Use this as a fast path to the right tool for your situation:
- Start completely free, evaluate ChatGPT first: AirOps Solo tier (100 prompts, no card)
- Want a one-time brand perception snapshot with zero friction: HubSpot AEO Grader (free, no account)
- SMB or SaaS team wanting the best all-in value at $29/mo: Temso — 8 engines, monitoring + optimization actions, free trial no card
- Solo SEO or freelancer wanting structured citation tracking: Otterly.AI — 14-day trial, $29/mo Lite after
- B2B team wanting daily tracking plus dedicated support at sub-$200: Knowatoa — 7-day trial, BISCUIT Framework, account rep on Starter
- Agency wanting free pitch audits before committing to paid: Peec AI — free pitch workspaces, unlimited seats on paid plans
- Enterprise needing SOC 2, AXP content delivery, and custom pricing: Scrunch — 7-day trial, AXP layer
- Enterprise needing citation intelligence at the deepest level: Profound — $399/mo Growth, 9+ engines
- Already on SE Ranking and want GEO added: SE Ranking / SE Visible — 14-day trial, $129/mo Core
- Already on Ahrefs and want competitive benchmarking data: Ahrefs Brand Radar — $199/mo add-on per platform
- Already on Semrush and want AI visibility layered in: Semrush AI Visibility Toolkit — $99/mo add-on
- SEO agency wanting automated execution alongside tracking: Otto SEO / Search Atlas — 7-day trial, $159/mo Growth
- Mid-market SaaS wanting the highest G2-rated AEO tool: AthenaHQ — demo first, $295/mo self-serve
- Content team writing and tracking citations in one workflow: Surfer SEO — free trial, $99/mo Standard
- Fortune 500 brand governance with metadata control: Bluefish — contact sales
What to read next
- Full ranking with criteria and scores: /rankings/ai-visibility-tools
- AI visibility tools for SaaS teams: /rankings/ai-visibility-tools/for/saas
- AI visibility tools for ecommerce: /rankings/ai-visibility-tools/for/ecommerce
- AI visibility tools for agencies: /rankings/ai-visibility-tools/for/agency
- Temso tool profile: /tools/temso
- Otterly.AI tool profile: /tools/otterly-ai
- AirOps tool profile: /tools/airops
- AthenaHQ tool profile: /tools/athena-hq
- Peec AI tool profile: /tools/peec-ai
- Scrunch tool profile: /tools/scrunch
- Bluefish tool profile: /tools/bluefish
- Methodology and editorial independence: /methodology
- Glossary: /glossary
