What does 'competitor AI visibility tracking' actually measure?

Competitor AI visibility tracking measures how often your rivals are mentioned, cited, or recommended by AI engines such as ChatGPT, Perplexity, Gemini, and Google AI Overviews when users ask questions relevant to your category. The key metrics are share of voice (what percentage of relevant prompts cite a given brand), citation rate (how frequently a brand's URLs are referenced as sources), mention sentiment (how positively or negatively an AI engine frames a brand), and mention gaps (prompts where competitors appear but you do not).

How is tracking competitor AI visibility different from traditional SEO competitor research?

Traditional SEO competitor research focuses on keyword rankings, backlink profiles, and organic search click-through rates. Competitor AI visibility tracking focuses on what AI engines say about brands in generated answers — which is determined by source authority, citation frequency, brand prominence in training data, and how well a brand's content is structured for LLM retrieval. A competitor can rank on page one in Google but be completely absent from ChatGPT responses, or vice versa. You need dedicated AI visibility tools because standard SEO rank trackers do not query AI engines.

How many AI engines do I need to track for competitive monitoring?

At a minimum, track ChatGPT, Perplexity, and Google AI Overviews — these three collectively capture the largest share of commercial AI-assisted research. Google AI Mode and Gemini are important additions for B2B buyers using Google-native workflows. BrightEdge research found that brand mentions disagreed 61.9% of the time across just three engines, so tracking only one engine gives an incomplete and potentially misleading picture of where competitors are winning. Tools like Temso cover 8 engines from $29/mo, making broad coverage accessible without significant additional cost.

How quickly can I find out where a competitor is being cited instead of me?

With dedicated AI visibility platforms, you can typically run a gap analysis within hours of setting up prompt monitoring. Tools like Peec AI and Knowatoa offer daily refreshes that surface new competitor citations within 24 hours. Ahrefs Brand Radar allows zero-setup instant search of any competitor domain across its 405M+ prompt database. For real-time competitive intelligence, prioritise platforms with daily (not weekly or monthly) refresh cadences — monthly data, as in Ahrefs Brand Radar's AI chatbot index, can miss fast-moving competitive shifts.

What should I do once I identify a prompt where a competitor is cited and I am not?

The typical response is a three-step process: first, analyse which source URLs are driving the competitor's citation (the 'citation gap'); second, either get your brand mentioned on those sources (earned media outreach) or create content that matches the informational pattern those sources follow; third, re-check the prompt after 2–4 weeks to confirm whether your citation rate has improved. Platforms like Temso, AthenaHQ, and Knowatoa automate most of this workflow — they identify the gap, prioritise which prompts to act on, and either draft the content or provide structured guidance for doing so.

Is share of voice in AI the same metric across all platforms?

No — each AI visibility platform calculates share of voice differently, and there is no industry-standard definition yet. Most platforms define it as the percentage of a defined prompt set that produces a mention or citation of a given brand. Differences arise from which engines are included, whether the metric counts any mention versus first-position mentions, how prompts are selected (synthetic versus search-derived), and how frequently responses are re-queried. When comparing share-of-voice figures between tools or across time, always verify the methodology, prompt set size, and refresh frequency first.

Best Competitor AI-Visibility Tracking Tools (2026): Track Share of Voice in AI

Last updated June 2026. Added Ahrefs Brand Radar (rank 6), SE Ranking / SE Visible (rank 9), and Semrush AI Visibility Toolkit (rank 10); updated Temso, Peec AI, and Profound pricing to June 2026 confirmed rates.

TL;DR

The most important shift in competitive intelligence right now is not what happens on a search results page — it is what an AI engine says when a prospective buyer asks “what tools do teams like mine use for X?” If a competitor is cited there and you are not, you have a gap that no amount of keyword optimisation will close. This post ranks 12 tools by how well they answer that specific question — and what they give you to act on once you have the answer.

Top pick overall: Temso — 8 engines, built-in execution workflows, from $29/mo.

Enterprise step-up: Profound or Evertune, for teams that need Fortune-500-grade procurement reporting or dual-layer statistical measurement at scale.

Agency value: Peec AI — unlimited seats, daily refreshes, transparent pricing.

Existing SEO stack: Ahrefs Brand Radar (breadth) or SE Ranking AI Add-on (bundled value).

At a glance

Rank	Tool	Best for	Entry price	Engine count
1	Temso	SMBs and SaaS teams wanting tracking + execution in one subscription	$29/mo	8
2	Peec AI	Agencies needing unlimited seats and daily multi-engine data	€85/mo	9+
3	Profound	Enterprise citation intelligence with content agent workflows	$399/mo (effective)	9+
4	Otterly.AI	Entry-level competitor benchmarking with G2 and Gartner recognition	$29/mo (limited)	6
5	AthenaHQ	Mid-market SaaS teams wanting highest-rated pure-play AEO with content production	$295/mo	4
6	Ahrefs Brand Radar	SEO professionals wanting largest prompt database for competitive research	$199/mo add-on	6
7	Knowatoa	B2B teams wanting diagnostic framework + dedicated account rep	$59/mo	3–7
8	Scrunch	Enterprises needing SOC 2 compliance and broadest feature completeness	$250/mo	4–9
9	SE Ranking / SE Visible	SEO agencies wanting competitor AI visibility bundled into existing SEO suite	$129/mo + add-on	5
10	Semrush AI Visibility Toolkit	Mid-market Semrush users wanting basic AI competitor monitoring	$99/mo add-on	3–4
11	Evertune	Fortune 500 CMOs needing dual-layer statistical measurement at scale	$3,000/mo	9
12	AirOps	Enterprise content teams executing on competitor gaps at bulk scale	~$2,000/mo	5

Why this matters now

The competitive intelligence stakes shifted sharply in 2025–2026:

51% of B2B software buyers now begin purchase research in an AI chatbot, up from 29% one year earlier — G2 “The Answer Economy” AI Search Insight Report, April 2026.
69% of B2B software buyers chose a different vendor than they initially planned based on AI chatbot guidance, and 33% bought from a vendor they had never previously heard of — G2 survey of 1,076 B2B buyers, April 2026.
73% of B2B buyers now use AI tools such as ChatGPT and Perplexity in their vendor purchase research process — multi-source analysis of 680M citations, Loganix / PR Newswire, March 2026.
Brand mentions in AI responses disagreed 61.9% of the time across Google AI Overviews, AI Mode, and ChatGPT — only 33.5% of queries produced the same brand names across all three engines — BrightEdge AI Catalyst research, July 2025.
ChatGPT weekly active users grew from 400M in February 2025 to 900M by February 2026 — OpenAI via TechCrunch.

The practical implication: if your competitor is cited in ChatGPT’s answer to “best [category] for [use case]” and you are not, you are invisible at a critical buying-stage touchpoint — and you will not find that gap by looking at keyword rankings.

1. Temso

Best for: SMBs, SaaS teams, and growing brands that want competitor share-of-voice tracking and AEO execution in one flat subscription.

Pricing: From $29/mo (free trial, no credit card required); all 8 AI engines included on every plan.

Key features: Share-of-voice and competitor brand-mention tracking across 8 engines (ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Grok, Microsoft Copilot, Meta AI); citation monitoring showing which sources rivals get cited from; brand perception and sentiment tracking; hallucination and accuracy monitoring; built-in AI workflow that converts gap data into prioritised optimisation actions; 5-minute guided setup.

Pros: Lowest entry price in the category with the broadest engine coverage — no per-engine add-on fees. Covers the full loop from competitor gap discovery through citation-building and content execution. Fast setup accessible to non-specialist teams.

Cons: Does not include traditional SEO capabilities such as backlink indexing or keyword rank tracking — designed to sit alongside a conventional SEO tool rather than replace one, which means an additional subscription for teams running a full SEO programme. Newer brand with a smaller G2 review footprint than more established platforms like Profound, SE Ranking, or Semrush.

External rating: Listed on G2 in the Answer Engine Optimization category; verified aggregate score not publicly confirmed at time of research.

Verdict: The easiest way to see where competitors are beating you in AI answers and immediately start fixing it — all from one flat, affordable subscription.

2. Peec AI

Best for: Marketing agencies managing multiple client accounts and mid-market SaaS teams wanting clean daily share-of-voice monitoring without enterprise pricing.

Pricing: Starter €85/mo; Pro €205/mo; Advanced €425/mo; Enterprise custom (EUR-denominated; additional engine models €30–€140/mo each).

Key features: Daily prompt-level share-of-voice tracking across 9+ engines including DeepSeek and Llama; competitor gap analysis showing exactly which prompts rivals appear in that you do not; source attribution identifying URLs driving competitor citations; Actions feature converting citation gaps into a prioritised task queue; unlimited user seats on every plan; free agency pitch workspaces.

Pros: Only major platform without per-seat fees — unlimited users on all plans, making it genuinely cost-effective for agencies. Best long-tail engine coverage including DeepSeek, Llama, and Grok. Transparent published pricing well below enterprise-focused rivals.

Cons: The Actions feature surfaces tasks but does not execute them — your team must still do the work. Claude, Gemini AI Mode, and select models are paid add-ons that raise the effective price beyond the headline tier. No SOC 2 Type II, disqualifying it from many Fortune-500 procurement processes.

External rating: No public rating yet.

Verdict: The strongest competitor share-of-voice tracker for agencies and mid-market teams that need daily multi-engine data, unlimited seats, and no surprise per-user fees.

3. Profound

Best for: Enterprise and mid-market brands with AEO-dedicated headcount that need the deepest citation intelligence and content-generation workflows.

Pricing: Starter $99/mo (ChatGPT only, 50 prompts); Growth $399/mo (full engine coverage, 100 daily prompts); Enterprise custom.

Key features: Answer Engine Insights tracking brand visibility, share of voice, and sentiment across 9+ engines; visual citation maps showing which competitor URLs are pulled into AI answers; Prompt Volumes giving real-time demand-side data on what millions of users ask AI; autonomous content agents for AEO-optimised briefs and drafts; AI crawler analytics with GA4 integration; shopping insights for ChatGPT product placement.

Pros: Widest engine coverage and most granular citation source attribution in the category. The Prompt Volumes feature reveals real user demand patterns rivals are capturing. Recognised in G2 2026 Best Software Awards alongside ChatGPT and Notion.

Cons: The effective entry point for a real competitor-tracking programme is $399/mo — the $99 Starter tier covers only ChatGPT with 50 prompts, which is insufficient for meaningful cross-engine benchmarking. No multi-account agency workspace means one property per account. Traffic attribution requires CDN integrations, which creates gaps for SaaS and SMB teams.

External rating: Recognised in G2 2026 Best Software Awards (AI category); verified aggregate star rating not publicly confirmed at time of research.

Verdict: The benchmark for enterprise-grade competitor citation intelligence — worth the $399/mo entry if you need granular source-level data and content agents in one platform.

4. Otterly.AI

Best for: Freelancers, solo SEO analysts, small agencies, and SMBs wanting affordable prompt-level competitor citation tracking with GEO audit guidance.

Pricing: $29/mo Lite (15 prompts); $189/mo Standard (100 prompts); $989/mo Pro (1,000 prompts); Enterprise custom; 14-day free trial.

Key features: Prompt-level competitor citation benchmarking across 6 platforms with share-of-AI-voice and competitor citation rates; source domain analysis identifying where rivals get their citations; GEO Audit Engine assessing your own citation readiness across 20+ factors; AI Prompt Research drawing on 10M+ daily prompts; automated weekly brand reports with competitor comparison; 101+ marketing workflow templates via marketplace.

Pros: G2 High Performer (AEO category, Winter 2026) and Gartner Cool Vendor 2025 — strongest third-party recognition at this price tier. Public API and Claude Skill marketplace enable workflow automation without enterprise contracts. Meaningful entry point at $29/mo with structured competitor recommendations.

Cons: Competitive benchmarking dashboards are not available on the $29 Lite plan — teams need Standard ($189/mo) for meaningful competitor tracking, making the effective entry higher than the advertised price. Does not cover Claude, Grok, or Meta AI natively.

External rating: G2 High Performer, Answer Engine Optimization category, Winter 2026; Gartner Cool Vendor 2025 (AI in Marketing); specific aggregate star rating not publicly confirmed in live G2 data.

Verdict: The best-recognised entry-level competitor monitoring tool — but budget for Standard ($189/mo) to unlock the competitive benchmarking features that make it useful.

5. AthenaHQ

Best for: Mid-market SaaS and content-driven brands that want a pure-play AEO platform with competitor share-of-voice tracking and a direct path from gap to published content.

Pricing: $295/mo self-serve (3,500 credits/mo included); Enterprise custom; no free tier, demo available.

Key features: Unified competitor share-of-voice tracking across ChatGPT-4, Gemini Pro, Claude, and Perplexity; Athena Citation Engine (ACE) analysing citation-probability patterns across LLMs; Action Center prioritising specific content to create or update with reasoning; integrated content production suite (briefs, outlines, full articles) tied to visibility gaps; regional and audience segmentation for multi-market benchmarking.

Pros: Highest G2 rating in the AEO category (4.9/5 from 33 reviews, June 2026) with verified customer results including 10x citation rate improvements. The Action Center explains why competitors outrank you, not just what is happening — a level of diagnostic depth most monitoring tools skip. Unlimited seats on self-serve eliminates per-user cost escalation.

Cons: Credit-based model creates unpredictable costs at scale — heavy users exhaust 3,500 credits quickly and face overage charges. No SOC 2 Type II certification or SCIM, which may fail enterprise infosec reviews. Covers only 4 engines versus 8–9 in broader platforms.

External rating: G2: 4.9/5 (33 reviews, June 2026).

Verdict: The highest-rated pure-play AEO platform for mid-market teams — strong diagnostic depth that connects competitor gaps directly to a content production workflow.

6. Ahrefs Brand Radar

Best for: SEO professionals and agencies already on Ahrefs who want the largest AI visibility dataset for competitive benchmarking and research at scale.

Pricing: $199/mo per AI platform index; $699/mo all-platforms bundle (requires existing Ahrefs base plan from $129/mo); total cost can exceed $800–$900/mo.

Key features: 405M+ search-backed prompts across 6 AI platforms for competitive benchmarking; share-of-voice comparison against unlimited competitor domains with no setup; top cited pages and domains analysis to identify citation opportunities rivals exploit; custom prompt tracking for high-value queries; historical data from May 2025; Looker Studio connector and API/MCP access; bonus YouTube, Reddit, and TikTok brand visibility.

Pros: Largest prompt database (405M+) derived from real search queries, giving high relevance versus synthetic prompts. Zero setup — search any brand or competitor instantly without prior configuration. Covers 6 AI platforms plus social and community signals in one dashboard.

Cons: AI tracking is an add-on on top of an existing Ahrefs plan — total cost can exceed $800–$900/mo for full coverage. AI chatbot data refreshes only monthly, limiting responsiveness to competitor movements. Monitoring-only with no built-in content optimisation or gap-closing execution.

External rating: G2: 4.5/5 (702 reviews); Capterra: 4.7/5 (575 reviews) — ratings reflect the Ahrefs platform overall, not Brand Radar specifically.

Verdict: Unmatched for competitive research breadth at scale, but the monthly refresh cadence and monitoring-only scope limit its value for teams that need to act on competitor gaps quickly.

7. Knowatoa

Best for: B2B marketing teams and SEO consultants who want structured competitor tracking with a dedicated account rep and done-for-you content drafting at an accessible price.

Pricing: Starter $59/mo (30 questions, 3 engines, 7-day free trial); Growth $199/mo (100 questions, 7 engines); Enterprise from $499/mo.

Key features: 7-engine competitor gap analysis showing which prompts rivals appear in that you do not; BISCUIT Framework reverse-engineering AI recommendations to explain why competitors outrank you; AI Answer Snapshots with full cached responses showing competitor citation sources; source opportunities analysis identifying high-influence sources competitors use; done-for-you AI content agents on Growth; daily data refreshes on all plans; dedicated account rep on every tier.

Pros: Dedicated account rep included on the $59/mo Starter — unusual at this price tier. The BISCUIT Framework provides diagnostic depth beyond raw share-of-voice numbers. Daily refreshes and 7-engine coverage on Growth ($199/mo) is strong value.

Cons: Only 3 engines on Starter ($59/mo) — Claude, Gemini, and Perplexity require upgrading to Growth. Question caps (30 on Starter, 100 on Growth) become a bottleneck for teams monitoring multiple brands. No public third-party reviews yet, making effectiveness harder to validate independently.

External rating: No public G2/Capterra rating yet.

Verdict: A differentiated mid-market choice for teams that want a diagnostic framework explaining competitor visibility gaps, not just raw data — the included account rep adds real value at a modest price.

8. Scrunch AI

Best for: Enterprise brands and agencies that need the broadest engine coverage, SOC 2 compliance, and the ability to serve AI-optimised content directly to LLM crawlers.

Pricing: Core $250/mo (4 LLMs, 125 prompts, 5 users); Agency Core $500/mo (3 brand workspaces, unlimited users); Enterprise custom; 7-day free trial.

Key features: Up to 9-engine monitoring on Enterprise (ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AI Overviews, Copilot, Grok); competitor share-of-voice and citation gap analysis; AI Search Trends identifying prompt patterns competitors may exploit early; Agent Experience Platform (AXP) serving AI-optimised content directly to LLM crawlers; Agent Traffic analysis tracking AI bot behaviour; SOC 2 Type II compliant with RBAC and SSO.

Pros: Broadest feature completeness in the market — monitoring, auditing, optimisation, content delivery, and enterprise security in one platform. The AXP is a genuine technical differentiator, addressing the retrieval layer rather than just the content layer. SOC 2 Type II passes rigorous enterprise infosec reviews.

Cons: The Core plan covers only 4 LLMs — meaningful competitor monitoring across all engines requires Enterprise at undisclosed custom pricing. No general-purpose AI content generation as of June 2026. One third-party reviewer scored actionable insights at 2/5, noting optimisation features are still in beta.

External rating: G2: 4.6/5 (72 reviews, June 2026).

Verdict: The most technically complete enterprise platform for competitor AI visibility — but the meaningful feature set lives behind custom Enterprise pricing, and content generation is still on the roadmap.

9. SE Ranking / SE Visible

Best for: SEO agencies already using or evaluating SE Ranking who want competitor AI visibility bundled into their existing SEO workflow across 30+ projects.

Pricing: SE Ranking Core $129/mo (includes GEO tracking); AI Search Add-on +$89/mo; SE Visible standalone $99–$355/mo; 14-day free trial.

Key features: Daily competitor mention and citation tracking across ChatGPT, Gemini, Google AI Overviews, Google AI Mode, and Perplexity; AI Competitor Research with side-by-side share-of-voice benchmarking; cached AI answer copies showing exact competitor framing; SE Visible standalone dashboard with brand mention trends, sentiment, and competitor citation analysis; full traditional SEO suite (rank tracking, backlink, audit); MCP and API access.

Pros: Best-in-class traditional SEO foundation with GEO layered on top — strong value for teams that need both capabilities without maintaining two separate subscriptions. 4.8/5 on G2 across 1,371+ reviews with a 9.4/10 customer support score — the most-reviewed, most-trusted SEO suite in this comparison. 14-day free trial with no credit card.

Cons: GEO coverage limited to 5 engines — Claude, Copilot, Meta AI, Grok, and DeepSeek are not tracked. Confusing pricing across three overlapping products (SE Ranking suite, AI Add-on, SE Visible). Teams buying primarily for AI monitoring are overpaying relative to dedicated tools.

External rating: G2: 4.8/5 (1,371+ reviews); Capterra: 4.7/5 (284+ reviews) — SE Visible specifically: 5.0/5 on OMR Reviews (2 reviews, too few to be statistically meaningful).

Verdict: The right choice if you already live in SE Ranking and want competitor AI visibility without switching stacks — less compelling if AI monitoring is your primary need.

10. Semrush AI Visibility Toolkit

Best for: Mid-market teams already using Semrush for SEO who want to add basic competitor AI visibility monitoring without changing their primary tool.

Pricing: $99/mo add-on (requires Semrush base plan from $139.95/mo); Semrush One bundle from $199/mo; extra domains and users $99/mo each.

Key features: AI Visibility Score benchmarking brand presence against auto-detected competitors; Competitor Research identifying prompts where rivals are cited but you are not; Prompt Research for AI query volume and intent; Brand Performance reports with share of voice, sentiment, and narrative driver analysis; daily tracking across AI platforms for up to 25 prompts; AI Search Site Audit flagging technical issues blocking AI crawler access.

Pros: Integrates competitor AI visibility with existing Semrush SEO data in one dashboard. The Prompt Research mirrors familiar keyword research UX, shortening adoption time for SEO practitioners. Brand Performance sentiment and narrative analysis adds useful strategic brand intelligence.

Cons: All-in cost is high — base AI toolkit plus the required SEO plan plus per-user and per-domain add-ons escalate quickly beyond the headline price. Limited to 3–4 LLMs, narrower than dedicated AEO platforms. Cancellation requires a manual form rather than self-serve, with recurring Trustpilot billing complaints.

External rating: G2: 4.5/5 (3,911 reviews) — rating reflects Semrush platform overall, not the AI Visibility Toolkit specifically.

Verdict: Convenient for existing Semrush users but the narrow engine coverage and high all-in cost make it a poor standalone choice for serious competitor AI-visibility tracking.

11. Evertune

Best for: Fortune 500 enterprise CMOs and brand leaders, retail and CPG brands with AI-powered shopping visibility needs, and large agencies managing enterprise accounts.

Pricing: $3,000/mo entry; annual contracts required; higher tiers $5,000–$10,000+/mo; Shopping Intelligence often an add-on; no free trial.

Key features: Dual-layer measurement — foundational model knowledge (direct API) plus consumer app responses across 9 engines; AI Brand Index tracking brand-mention frequency and context across LLMs; Shopping Intelligence tracking AI product recommendations and purchase links; EverPanel of 25M US internet users for real-world prompt volume data; competitive benchmarking with automatic competitor discovery; Content Analytics classifying Strength and Opportunity URLs.

Pros: The only major platform measuring both foundational model knowledge and real consumer app responses — a genuine technical differentiator for brand accuracy tracking. 1M+ prompts per brand per month delivers statistically significant competitive data far beyond sample-based tools. Shopping Intelligence is unique for tracking AI-driven commerce visibility.

Cons: $3,000/mo floor with mandatory annual contracts is out of reach for all but mid-to-large enterprise teams. No free trial and no self-serve — every engagement requires a sales call and contract negotiation. US-centric consumer panel limits relevance for non-US brands.

External rating: No verified G2/Capterra rating; named a Representative Vendor in Gartner’s Market Guide for Answer Engine Visibility Tools.

Verdict: The statistically rigorous choice for Fortune 500 brand teams that need dual-layer competitive measurement at scale — prohibitively priced for everyone else.

12. AirOps

Best for: Enterprise SEO and content teams managing 100+ pages who need to act on competitor AI visibility gaps at scale with governed content production workflows.

Pricing: Free Solo (100 prompts, ChatGPT only, 1 user); Pro ~$2,000/mo (250 prompts, 5 engines, unlimited seats); Enterprise custom.

Key features: Five-engine visibility monitoring with daily refresh on paid tiers; competitor gap Opportunities Engine auto-classifying gaps into Create, Refresh, Outreach, and Community action types; Page360 combining AI citation data with GSC, GA4, and content freshness signals; Grid for bulk workflow execution across hundreds of pages; native CMS publishing to Webflow, WordPress, Contentful, and others; Brand Kit governance with human review checkpoints.

Pros: The only platform with a true closed-loop system — monitoring identifies competitor gaps, the Opportunities Engine prioritises them, Grid executes at scale, and results feed back into monitoring. Unlimited seats on Pro makes team-wide adoption cost-effective. Free Solo tier for individual evaluation.

Cons: Pro pricing (~$2,000/mo) is substantially higher than competitors like AthenaHQ ($295/mo) or Scrunch Core ($250/mo). Covers only 5 engines — Claude, Grok, Meta AI, and Microsoft Copilot are absent. Significant learning curve to configure custom workflows before delivering value.

External rating: No public rating yet.

Verdict: Purpose-built for enterprise teams that need to execute on competitor gaps at bulk scale — a specialised tool at a specialist price, not the right fit for monitoring-first use cases.

How we ranked these

These rankings weight the competitor-tracking use case specifically — how well does each tool answer “are my rivals being cited instead of me, and what do I do about it?” — rather than general AI visibility feature count or broader SEO capability.

The four criteria we weighted most heavily:

Share-of-voice depth. Can the tool show not just whether a competitor appears, but how often, across which prompt variants, with what sentiment, and from which source URLs? This is the diagnostic layer that separates useful tools from vanity dashboards.
Engine breadth. BrightEdge found that brand mentions disagreed 61.9% of the time across only three engines. Single-engine coverage systematically understates competitor advantages. We weighted platforms tracking 6+ engines materially higher.
Gap analysis quality. Does the tool surface specific prompts where rivals appear and you do not — with enough source attribution to act on? Tools that report aggregate share-of-voice without prompt-level gap data score lower here.
Price-to-value. Entry pricing was scored against what is actually accessible at that tier, not at a higher tier. Several tools advertise a low entry price but gate competitor benchmarking behind mid-tier plans.

We do not receive compensation from any vendor for placement. Full methodology is documented at /methodology.

Decision guide

Use Temso if you want competitor share-of-voice tracking and the execution workflow to close gaps, from one flat subscription. Best for SMBs, SaaS teams, and growing brands that cannot afford to monitor one tool and run content in another.
Use Peec AI if you are an agency running AI visibility as a billable service and need unlimited seats, daily data, and DeepSeek/Llama coverage without paying per-user fees.
Use Profound if you have a dedicated AEO analyst or team, need granular citation maps at the source-URL level, and the $399/mo entry is justified by your programme size.
Use Otterly.AI if your budget is under $200/mo and you want the most third-party-validated entry-level option — but confirm the Standard plan is in budget before signing up, as Lite lacks competitor benchmarking.
Use AthenaHQ if you are a mid-market SaaS brand that wants the highest-rated AEO-specific platform and needs the Action Center to explain why competitors are winning, not just confirm it.
Use Ahrefs Brand Radar if you are already on an Ahrefs plan and want to do ad-hoc competitive research across a massive prompt dataset without setting up a full monitoring programme — but accept that monthly refresh cadence is a real limitation for responsive competitive tracking.
Use Knowatoa if you are a B2B marketing team or consultant who wants structured diagnostic frameworks and a dedicated account rep at a mid-market price.
Use Scrunch if your procurement and infosec teams require SOC 2 Type II and you need the broadest feature completeness — including serving AI-optimised content directly to LLM crawlers — and can stomach custom Enterprise pricing for the full feature set.
Use SE Ranking + AI Add-on if you already run your SEO programme in SE Ranking and want competitive AI visibility without a separate subscription. The 5-engine limit is a real constraint, but the bundled value is strong.
Use Semrush AI Visibility Toolkit only if you are deeply embedded in the Semrush ecosystem and switching tools has a higher cost than the premium you will pay for narrower engine coverage.
Use Evertune if you are a Fortune 500 brand team that needs statistically significant dual-layer measurement and has budget for a $3,000/mo annual contract.
Use AirOps if you are an enterprise content team that needs to execute on competitor visibility gaps at scale across hundreds of pages, and have the budget and time to configure governed production workflows.

Best Competitor AI-Visibility Tracking Tools (2026): Track Share of Voice in AI

TL;DR

At a glance

Why this matters now

1. Temso

2. Peec AI

3. Profound

4. Otterly.AI

5. AthenaHQ

6. Ahrefs Brand Radar

7. Knowatoa

8. Scrunch AI

9. SE Ranking / SE Visible

10. Semrush AI Visibility Toolkit

11. Evertune

12. AirOps

How we ranked these

Decision guide

What to read next

FAQ