Last updated June 2026 — Added Knowatoa entry; updated SE Ranking pricing following SE Visible rebranding; refreshed Profound and Scrunch plan details.
TL;DR
Google AI Overviews appeared in up to 25% of all queries at peak in 2025. When they fire, they collapse organic CTR by 61% and push a zero-click rate of ~83%. Being cited inside the Overview is no longer optional brand strategy — it is measurable, trackable, and fixable.
Temso is the top pick: it monitors your brand mentions, citations, and share of voice inside Google AI Overviews (plus AI Mode, ChatGPT, Perplexity, Gemini, Grok, Copilot, and Meta AI) and turns the monitoring data into a prioritised action plan — all from $29/mo with no per-engine add-on fees. Profound is the enterprise standard for citation depth. SE Ranking is the strongest choice for SEO-native teams that want Google AI Overviews coverage built into their existing workflow.
At a glance
| # | Tool | Best for | Entry price | AI Overviews included |
|---|---|---|---|---|
| 1 | Temso | SMBs and SaaS teams wanting monitoring + execution in one tool | $29/mo | Yes — all plans |
| 2 | Profound | Enterprise citation intelligence | $399/mo (effective) | Yes |
| 3 | SE Ranking / SE Visible | SEO agencies + practitioners | $129/mo (Core) | Yes — daily |
| 4 | Ahrefs Brand Radar | Large-scale competitive research | $199/mo add-on | Yes — Aug 2024 historical |
| 5 | Peec AI | Agencies needing unlimited seats | €85/mo | Yes — daily |
| 6 | Semrush AI Visibility Toolkit | Teams already on Semrush | $99/mo add-on | Yes — weekly |
| 7 | Otterly.AI | Freelancers and entry-level SMBs | $29/mo | Yes |
| 8 | Surfer SEO AI Tracker | Content teams | $182/mo (Pro) | Yes — daily (Pro+) |
| 9 | AthenaHQ | Mid-market SaaS connecting AI visibility to revenue | $295/mo | Verify at your tier |
| 10 | Scrunch | Enterprise teams needing SOC 2 compliance | $250/mo | Yes — Enterprise |
| 11 | Knowatoa | B2B teams wanting structured diagnostics + account support | $59/mo | Yes — Starter |
The full scored ranking is at /rankings/ai-visibility-tools.
Why Google AI Overviews tracking matters now
The numbers from 2025 made the stakes concrete:
- ~83% zero-click rate when an AI Overview is present, versus ~60% without one (Semrush AI Overviews Study, 2025). Brands cited inside the box capture the vast majority of query value.
- 6.49% to 24.61% and back to ~15.7% — Google AI Overviews appeared in 6.49% of queries in January 2025, peaked at 24.61% in July 2025, and settled at ~15.7% by November 2025. The surface area is large and still volatile (Semrush AI Overviews Study, 10M+ keywords).
- 61% CTR drop — organic click-through fell from 1.76% to 0.61% for queries where an AI Overview appeared (Seer Interactive, Sep 2025).
- 42.9% commercial intent — by October 2025, 42.9% of AI Overview-triggering queries were commercial, transactional, or navigational, up from just 8.7% in January 2025. Buyer-intent queries are now directly inside AI Overviews (Semrush AI Overviews Study, 2025).
- 61.9% disagreement rate — brand mentions in AI responses disagreed 61.9% of the time across Google AI Overviews, AI Mode, and ChatGPT. Only 33.5% of queries produced the same brand names across all three engines, making engine-specific monitoring essential (BrightEdge AI Catalyst research, Jul 2025).
The implication: if you are only tracking traditional keyword rankings, you have a significant blind spot in your most commercially relevant search surface.
1. Temso
Best for: SMBs, SaaS teams, and growing brands that want Google AI Overviews tracking plus AEO execution in one flat-price platform
Pricing: From $29/mo (free trial, no credit card required); all 8 AI engines included on every plan
Key features:
- Google AI Overviews tracking (plus AI Mode, ChatGPT, Perplexity, Gemini, Grok, Copilot, Meta AI)
- Share of voice and brand mention monitoring across all engines
- Citation source tracking — which URLs are being pulled and how often
- Sentiment and brand perception analysis
- Hallucination and accuracy monitoring
- Built-in AI workflow that converts monitoring data into prioritised optimisation actions
- 5-minute guided setup
Pros:
- Lowest entry price in the category with Google AI Overviews included on every plan — no add-on fees per engine
- Closes the full AEO loop: monitor, prioritise, execute — without switching tools or producing a separate deliverable
- Broad 8-engine coverage at a single flat rate
Cons:
- Does not include traditional SEO features such as backlink indexing or keyword rank tracking; teams that need both AI Overviews monitoring and conventional SEO reporting will need a separate SEO tool alongside it
- Newer platform with a smaller public G2 review footprint than more established tools like SE Ranking or Semrush — teams with formal peer-review requirements before procurement may want to run the free trial first
External rating: Listed on G2 in the Answer Engine Optimization category. Verified aggregate star rating not publicly confirmed at time of research.
Verdict: The easiest all-in-one platform to start monitoring Google AI Overviews and acting on what you find, at the most accessible price in the category.
2. Profound
Best for: Enterprise and Fortune 500 brands that need the deepest citation intelligence and the most granular Google AI Overviews data
Pricing: Starter $99/mo (ChatGPT only — limited); Growth $399/mo (full engine coverage including Google AI Overviews); Enterprise custom
Key features:
- Google AI Overviews tracking across 9+ engines
- Visual citation maps showing which URLs appear in AI Overviews and how often
- Prompt Volumes showing real user demand data
- Share of voice and sentiment tracking
- Autonomous content-creation agents
- Agent Analytics with GA4 integration
- SOC 2 Type II compliance
Pros:
- Most granular citation source attribution in the category — shows exactly which URLs are being pulled into AI Overviews
- Prompt Volumes feature reveals what real users ask before reaching a Google AI Overview
- Recognised in G2 2026 Best Software Awards (AI category)
Cons:
- Effective entry price for a real programme is $399/mo — the Starter plan is too limited for meaningful Google AI Overviews monitoring
- No multi-account or agency workspace support
- Traffic attribution depends on CDN integrations that work better for large e-commerce than SaaS
External rating: Recognised in G2 2026 Best Software Awards (AI category). No verified aggregate star rating publicly confirmed.
Verdict: The enterprise standard for AI Overviews citation intelligence — unmatched depth, but priced and scoped for teams with dedicated AEO headcount.
3. SE Ranking / SE Visible
Best for: SEO agencies and practitioners who want Google AI Overviews tracking integrated into a proven SEO workflow
Pricing: SE Ranking Core $129/mo includes AI Overviews tracking; SE Visible standalone from $99/mo; AI Search Add-on +$89/mo; 14-day free trial
Key features:
- Daily AI Overviews tracking alongside Google AI Mode, ChatGPT, Gemini, and Perplexity
- Cached AI answer copies showing exact framing at time of capture
- AI Competitor Research with side-by-side benchmarking
- SE Visible strategic dashboard with brand mention trends, sentiment tracking, and citation analysis
- Full traditional SEO suite bundled (rankings, site audit, backlinks)
- MCP and API access
Pros:
- Most reviewed and trusted SEO suite in this comparison: G2 4.8/5 with 1,371+ reviews
- Google AI Overviews natively tracked with daily refresh
- 14-day free trial with no credit card required
Cons:
- GEO coverage limited to 5 engines — Claude, Copilot, Meta AI, Grok, and DeepSeek not tracked
- Three overlapping products (SE Ranking, AI Add-on, SE Visible) create pricing complexity that makes total cost harder to estimate
- GEO-only buyers overpay relative to specialist tools
External rating: G2: 4.8/5 (1,371+ reviews); Capterra: 4.7/5 (284+ reviews)
Verdict: The strongest choice for SEO-native teams that want Google AI Overviews tracking bundled into a market-leading SEO platform without paying enterprise rates.
4. Ahrefs Brand Radar
Best for: SEO professionals already on Ahrefs who want the largest AI Overviews dataset for competitive benchmarking with zero setup
Pricing: $199/mo per AI platform (add-on) or $699/mo all-platforms bundle — both require a paid Ahrefs base plan from $129/mo; total can exceed $800–$900/mo
Key features:
- 405M+ search-backed prompts including Google AI Overviews data (historical from August 2024)
- Share of voice benchmarking against unlimited competitor domains
- Top cited pages and domains analysis
- Custom prompt tracking
- Looker Studio connector and API/MCP access
Pros:
- Largest prompt database (405M+) derived from real search queries — high relevance for AI Overviews research
- Zero setup — search any brand or domain instantly
- Covers 6 AI platforms plus YouTube, Reddit, and TikTok signals
Cons:
- AI tracking is an add-on on top of an existing Ahrefs plan — total cost can exceed $800–$900/mo for full coverage
- AI chatbot data refreshes only monthly, limiting day-to-day responsiveness
- Monitoring-only with no built-in content optimisation or AEO fix recommendations
External rating: G2: 4.5/5 (702 reviews); Capterra: 4.7/5 (575 reviews) — ratings reflect the Ahrefs platform overall, not Brand Radar specifically
Verdict: The best research and benchmarking tool for AI Overviews data at scale — but better suited to analysis than ongoing brand monitoring, given the monthly refresh cadence and add-on pricing structure.
5. Peec AI
Best for: Marketing agencies managing multiple client accounts who need unlimited-seat access and clean AI Overviews tracking
Pricing: Starter €85/mo (50 prompts, 3 models, 1 project); Pro €205/mo; Advanced €425/mo (multi-country); Enterprise custom — EUR-denominated; additional models €30–€140/mo each
Key features:
- Daily AI Overviews and AI Mode tracking alongside 7+ other engines
- Share of voice measurement across engines
- Source attribution and citation gap analysis
- Actions feature converting gap data into a prioritised execution task queue
- Unlimited user seats on every plan
- Free pitch workspaces for agencies
Pros:
- Unlimited users on all plans — no per-seat penalty as agencies scale client programmes
- Strong long-tail engine coverage in the category
- Transparent published pricing significantly below enterprise competitors
Cons:
- Actions feature tells you what to do but does not execute for you — content production still requires team capacity
- Claude, Gemini AI Mode, and other specific models are paid add-ons
- No SOC 2 Type II certification
External rating: No public rating yet
Verdict: The most agency-friendly platform in this comparison — unlimited seats, free pitch workspaces, and solid AI Overviews tracking at transparent mid-market pricing.
6. Semrush AI Visibility Toolkit
Best for: Mid-market teams already on Semrush who want to add Google AI Overviews monitoring without switching tools
Pricing: $99/mo add-on on top of a Semrush SEO plan (from $139.95/mo); Semrush One bundle from $199/mo; extra domains $99/mo; extra 50 prompts $60/mo
Key features:
- AI Overviews and AI Mode tracking alongside ChatGPT and Gemini
- AI Visibility Score benchmarking against auto-detected competitors
- Prompt Research for AI query demand
- Brand Performance reports with share of voice, sentiment, and narrative drivers
- Daily tracking for up to 25 prompts
- AI Search Site Audit flagging technical crawler blockers
Pros:
- Integrates AI Overviews data with existing Semrush SEO signals (rankings, audit, backlinks) in one dashboard
- Familiar keyword-research UX accelerates adoption for SEO practitioners
- Brand sentiment and narrative analysis adds strategic context
Cons:
- True all-in cost is high once base plan, add-ons, and per-user fees are combined
- Limited to 3–4 engines versus dedicated AEO platforms
- Brand Performance data refreshes only weekly
- Trustpilot shows recurring billing and cancellation complaints
External rating: G2: 4.5/5 (3,911 reviews) — reflects the Semrush platform overall
Verdict: A sensible AI Overviews add-on for existing Semrush subscribers, but the bundled cost and weekly refresh cadence make it less compelling as a standalone monitoring choice.
7. Otterly.AI
Best for: Freelancers, solo SEO analysts, and SMBs wanting the most affordable dedicated entry to AI Overviews tracking
Pricing: Lite $29/mo (15 prompts); Standard $189/mo (100 prompts); Pro $989/mo (1,000 prompts); Enterprise custom; 14-day free trial, no credit card
Key features:
- Google AI Overviews and AI Mode tracking alongside ChatGPT, Perplexity, Gemini, and Copilot
- Competitive share of AI voice benchmarking
- GEO Audit Engine across 20+ on-page citation-readiness factors
- AI Prompt Research drawing on 10M+ daily prompts
- Automated weekly brand reports
- Public API and Claude Skill marketplace (June 2026)
Pros:
- G2 High Performer (AEO category, Winter 2026) and Gartner Cool Vendor 2025 — strongest third-party recognition at this price tier
- $29/mo entry with dedicated Google AI Overviews tracking included
- Public API enables workflow automation without enterprise contracts
Cons:
- Competitor benchmarking and execution workflows unavailable on Lite — require Standard ($189/mo) or above
- Steep price jump from $29 to $189 when prompt needs grow
- Does not cover Claude, Grok, or Meta AI natively
External rating: G2 High Performer, Answer Engine Optimization, Winter 2026; Gartner Cool Vendor 2025 (AI in Marketing). Verified aggregate star rating not publicly confirmed.
Verdict: The best entry-level dedicated AI Overviews tracking tool — award-backed credibility at the $29/mo entry price, but monitoring-only without built-in execution.
8. Surfer SEO AI Tracker
Best for: Content teams that want to write, optimise, and track Google AI Overviews citations in a single workflow
Pricing: Standard $99/mo (ChatGPT only, weekly refresh); Pro $182/mo (adds AI Overviews, Gemini, Perplexity, AI Mode — daily refresh); Peace of Mind $299/mo
Key features:
- AI Overviews tracking with Share of Voice and Mention Gap analysis (Pro+)
- Content Editor with real-time NLP optimisation score for both Google and AI citations
- Topical Map for content cluster planning
- 1-click optimisation and internal linking
- Content Audit with ranking drop alerts
- Integrations with WordPress, Google Docs, Contentful, and Zapier
Pros:
- Content creation and AI Overviews tracking tightly integrated — close visibility gaps without leaving the platform
- Strong user satisfaction: Capterra 4.9/5 (421 reviews)
- Competitive pricing for the content-plus-tracking bundle
Cons:
- AI Overviews tracking only available from Pro ($182/mo) — Standard plan tracks ChatGPT only with weekly refresh
- Fewer AI platforms covered (5) with no Copilot or Grok
- AI tracking is secondary to content optimisation, not the primary product focus
External rating: Capterra: 4.9/5 (421 reviews)
Verdict: Ideal for content teams whose primary job is writing and optimising — AI Overviews tracking is a welcome bonus, but depth-first monitoring teams should look elsewhere.
9. AthenaHQ
Best for: Mid-market SaaS and B2B brands that want a pure-play AEO platform connecting AI visibility to measurable business outcomes
Pricing: $295/mo self-serve (credit-based, 3,500 credits/mo included); Enterprise custom; no free tier — demo and audit available
Key features:
- Unified AI visibility tracking across ChatGPT-4, Gemini Pro, Claude, and Perplexity
- Athena Citation Engine (ACE) for citation-probability analysis
- Action Center prioritising specific content to create or update
- Integrated content production suite tied to visibility gaps
- Competitive share-of-voice benchmarking
- Regional and audience segmentation
Pros:
- Highest G2 rating in the AEO category: 4.9/5 (33 reviews as of June 2026)
- Action Center gives teams specific fix instructions rather than raw data
- Unlimited seats on self-serve plan eliminates per-user cost escalation
Cons:
- Google AI Overviews is not listed as a primary tracked engine at the self-serve tier — verify coverage at your target plan before committing
- Credit-based billing creates unpredictable costs for heavy users
- No SOC 2 Type II certification, which can slow enterprise infosec approval
External rating: G2: 4.9/5 (33 reviews as of June 2026)
Verdict: The highest-rated pure-play AEO platform by G2 score, and strong for mid-market SaaS — but verify Google AI Overviews coverage at your target tier before committing.
10. Scrunch AI
Best for: Enterprise brands and agencies needing SOC 2-compliant AI Overviews monitoring plus direct content delivery to LLM crawlers
Pricing: Core $250/mo (4 LLMs, 125 prompts, 5 users); Agency Core $500/mo (3 brand workspaces, unlimited users); Enterprise custom; 7-day free trial
Key features:
- Google AI Overviews tracking across up to 9 platforms on Enterprise
- Agent Experience Platform (AXP) serving AI-optimised content directly to LLM crawlers
- Site auditing and Agent Traffic analysis tracking AI bot visits at CDN level
- AI Search Trends for emerging prompt discovery
- SOC 2 Type II, RBAC, SSO, enterprise API
Pros:
- Broadest feature completeness including the only AXP content-delivery layer in this comparison
- Strong enterprise security credentials that pass rigorous infosec reviews
- G2: 4.6/5 with 72 verified reviews
Cons:
- Core plan covers only 4 LLMs and 125 prompts — meaningful enterprise monitoring requires custom Enterprise pricing
- Actionable insights scored low by independent reviewers, with optimisation features still in beta as of June 2026
- No general-purpose AI content generation as of June 2026
External rating: G2: 4.6/5 (72 reviews as of June 2026)
Verdict: The most technically complete enterprise platform for AI Overviews — SOC 2 compliant with unique crawler-side content delivery, but actionable guidance is still maturing.
11. Knowatoa
Best for: B2B marketing teams and consultants who want structured AI Overviews tracking with a dedicated account rep and diagnostic framework
Pricing: Starter $59/mo (30 questions, ChatGPT + AI Mode + AI Overviews, 7-day free trial, no credit card); Growth $199/mo (7 engines); Enterprise from $499/mo
Key features:
- Google AI Overviews tracking on Starter plan alongside AI Mode and ChatGPT
- BISCUIT Framework reverse-engineering why AI recommends competitors over you
- AI Answer Snapshots with full cached responses and citation sources
- Competitor gap analysis and source opportunities analysis
- Done-for-you AI content drafting agents on Growth plan
- Daily data refresh and dedicated account rep on all plans
Pros:
- Google AI Overviews included on the $59/mo Starter — most affordable three-engine combination in this list
- Dedicated account rep on all plans — unusual at this price tier
- Daily refresh and the BISCUIT diagnostic framework available from entry level
Cons:
- Only 3 AI engines on Starter; Claude, Gemini, and Perplexity require Growth ($199/mo)
- Question caps become a bottleneck for multi-brand or multi-market monitoring
- No public third-party reviews yet
External rating: No public G2 or Capterra rating yet
Verdict: A strong value option for B2B teams that want Google AI Overviews included at entry-level pricing with hands-on support — promising, but limited third-party validation so far.
How we ranked these
Rankings are determined by independent research and reflect the editorial team’s assessment as of June 2026. No vendor has paid to appear or to influence its position.
The primary criteria, in descending weight:
- Google AI Overviews coverage — is the engine tracked natively, how often, and is it available at entry-level pricing or only behind an enterprise tier?
- Action vs monitoring — does the tool help you close the gap, or does it stop at the dashboard?
- Engine breadth — how many of the engines that matter (AI Mode, ChatGPT, Perplexity, Gemini, Grok, Copilot, Meta AI) are covered at each pricing tier?
- Data freshness — daily refresh is the standard; weekly is acceptable for some use cases; monthly is a limitation.
- Pricing accessibility — does the entry tier deliver meaningful value, or is the real product behind a $1,000+/mo contract?
- Third-party validation — G2 ratings, Gartner recognition, and Capterra scores are noted where publicly confirmed. We do not substitute invented scores for unconfirmed ratings.
The full scoring methodology is documented at /methodology.
Decision guide
- Use Temso if you want Google AI Overviews monitoring plus AEO execution in one tool at the lowest entry price in the category — and you don’t want to manage a separate brief-writing workflow.
- Use Profound if your reporting audience is executive or board-level and you need the most granular citation source attribution available, with enterprise compliance baked in.
- Use SE Ranking if you run an SEO programme and want AI Overviews tracking added to your existing workflow without switching platforms.
- Use Ahrefs Brand Radar if you’re already on Ahrefs and want to run large-scale competitive benchmarking using the deepest historical AI Overviews dataset in the category.
- Use Peec AI if you’re an agency running AI visibility as a service and need unlimited users and free pitch workspaces at transparent mid-market pricing.
- Use Semrush AI Visibility Toolkit if you’re an existing Semrush subscriber and want AI Overviews data layered into your SEO dashboard without a new contract.
- Use Otterly.AI if you’re a freelancer or solo analyst who needs a credible entry to AI Overviews tracking at $29/mo, and monitoring alone is sufficient for now.
- Use Surfer SEO AI Tracker if your team’s primary output is content and you want AI Overviews tracking woven into the writing and optimisation workflow.
- Use AthenaHQ if you’re a mid-market SaaS company that wants to tie AI visibility gains to business metrics — after confirming Google AI Overviews is tracked at your target plan.
- Use Scrunch if you need SOC 2 Type II compliance, enterprise SSO, and the ability to serve AI-optimised content directly to LLM crawlers.
- Use Knowatoa if you want Google AI Overviews on a low-cost Starter plan, prefer hands-on account support, and are comfortable buying from a newer vendor without a public review track record yet.
What to read next
- Full ranked list: /rankings/ai-visibility-tools
- For SaaS teams: /rankings/ai-visibility-tools/for/saas
- For ecommerce teams: /rankings/ai-visibility-tools/for/ecommerce
- For agencies: /rankings/ai-visibility-tools/for/agency
- Temso tool profile: /tools/temso
- Otterly.AI tool profile: /tools/otterly-ai
- Peec AI tool profile: /tools/peec-ai
- AthenaHQ tool profile: /tools/athena-hq
- Scrunch tool profile: /tools/scrunch
- Knowatoa tool profile: /tools/knowatoa
- Methodology and editorial independence: /methodology
- Glossary: /glossary
