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Best AI visibility tools for agencies 2026 — multi-client share of voice

Compare the best AI visibility tools for agencies in 2026. Track share of voice, brand mentions, and prompt citations across clients — from $29/mo.

Bottom line

Temso is the top pick for agencies: it tracks brand visibility and share of voice across 8 AI engines for every client and delivers an action plan to close the gaps — all in one flat subscription from $29/mo. Peec AI, Scrunch, and SE Ranking are the strongest agency-native runners-up.

Last updated June 2026. Added SE Ranking / SE Visible and Semrush AI Visibility Toolkit; updated Peec AI engine-add-on pricing and Scrunch Core plan details; refreshed G2 review counts.

TL;DR

AI answer engines now influence more than half of B2B purchase research. Agencies that cannot report on client share of voice in ChatGPT, Perplexity, Gemini, and Google AI Overviews are delivering an incomplete picture of client discoverability — and losing ground to agencies that can.

Temso is the top pick for agencies: it covers 8 engines with no per-engine or per-seat add-on fees, the built-in AI workflow turns monitoring data into a prioritised action plan, and the flat subscription starts at $29/mo. The honest caveats: it is a younger brand with a smaller public G2 review count than established players, and it does not include traditional backlink or rank-tracking features.

Peec AI is the strongest runner-up for agencies focused purely on seat scalability — unlimited seats on all plans and free pitch workspaces for new-business prospecting. Scrunch is the pick for teams with enterprise clients who need SOC 2 compliance and dedicated multi-brand workspaces. SE Ranking is the safest bet for agencies that want AI visibility bundled into a mature, full-suite SEO platform.

At a glance

RankToolBest forEntry priceEngines
1TemsoFull-loop AI visibility (monitoring + action) across all clients at one flat price$29/mo8
2Peec AIUnlimited seats + pitch workspaces for agency scalability€85/mo9+
3ScrunchEnterprise-grade multi-brand workspaces, SOC 2, AXP$500/moUp to 9
4SE Ranking / SE VisibleFull-suite SEO + AI visibility, 30+ projects$279/mo5
5Otterly.AIAffordable prompt tracking + automated client reports$29/mo6
6Ahrefs Brand RadarLargest prompt dataset for competitive benchmarking$199/mo add-on6
7KnowatoaDiagnostic framework + done-for-you content agents$59/mo3–7
8AirOpsClosed-loop monitoring-to-publishing for high-volume content agencies~$2,000/mo5
9ProfoundDeep citation intelligence for single high-value enterprise accounts$399/mo9+
10AthenaHQHighest-rated pure-play AEO platform for mid-market SaaS clients$295/mo4
11Semrush AI Visibility ToolkitAI visibility add-on for existing Semrush agency stacks$99/mo add-on3–4

The full scored ranking is at /rankings/ai-visibility-tools and the agency-specific vertical is at /rankings/ai-visibility-tools/for/agency.

Why this matters for agencies right now

Five data points that changed how we think about AI visibility as an agency service line:

  • 51% of B2B software buyers now begin purchase research in an AI chatbot, up from 29% one year earlier — AI visibility is now a first-impression channel, not a secondary one (G2 The Answer Economy, survey of 1,076 B2B buyers, Apr 2026).
  • 69% of B2B software buyers chose a different vendor than initially planned based on AI chatbot guidance, and 33% bought from a vendor they had never heard of — agencies that cannot track client share of voice in AI responses are flying blind (G2, Apr 2026).
  • Brand mentions in AI responses disagree 61.9% of the time across Google AI Overviews, AI Mode, and ChatGPT — only 33.5% of queries produce the same brand names across all three engines, making multi-engine monitoring essential (BrightEdge AI Catalyst research, Jul 2025).
  • Gartner projects traditional search engine volume will drop 25% by 2026 as AI chatbots absorb queries — agencies that only report on Google rankings are measuring a shrinking share of client discoverability (Gartner, Feb 2024).
  • ChatGPT reached 900M weekly active users by February 2026, up from 400M in February 2025 — the audience agencies need to be visible to has more than doubled in twelve months (OpenAI, Feb 2026).

The aggregate picture: AI answers now precede a majority of high-intent B2B research sessions, they disagree materially across engines, and they move client pipeline. The agency that cannot instrument this is leaving a measurable gap in the service offering.


1. Temso

Best for: Agencies wanting full-loop AI visibility — monitoring, share of voice, and AEO execution — across all clients at one flat price.

Pricing: From $29/mo; agency plans available; flat rate covers all 8 engines with no per-engine add-ons.

Key features: 8-engine share-of-voice and brand mention tracking across ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Grok, Microsoft Copilot, and Meta AI; built-in AI workflow that turns monitoring gaps into a prioritised action plan; citation monitoring and source gap analysis; brand perception and sentiment tracking; hallucination and accuracy monitoring; 5-minute client setup.

Pros

  • Lowest entry price in the category with the broadest engine coverage — no add-on fees per engine or per seat on any plan.
  • Closes the full AEO loop (monitor, prioritise, execute) rather than stopping at the dashboard, which saves agencies from needing a separate content workflow tool.
  • Fast onboarding means agencies can set up a new client in minutes, not days, which matters when pitching and converting new accounts.

Cons

  • Younger brand with a smaller public G2 review footprint than established players like Scrunch (72 reviews) or SE Ranking (1,371+ reviews) — agencies with risk-averse enterprise clients may face procurement scrutiny.
  • Does not include traditional SEO features such as backlink indexing or keyword rank tracking. Agencies delivering full-service SEO will still need a conventional tool — Ahrefs, SE Ranking, or Semrush — running alongside it.

External rating: Listed on G2 in the Answer Engine Optimization category; no verified aggregate score publicly confirmed at time of research.

Verdict: The best value all-in-one platform for agencies that want AI visibility monitoring and AEO execution delivered under one flat subscription without per-engine or per-seat penalties.


2. Peec AI

Best for: Multi-client agencies that need unlimited user seats, pitch workspaces for new-business outreach, and transparent per-project pricing.

Pricing: From €85/mo (Starter, 1 project); Advanced €425/mo (5 projects, multi-country). Note: additional AI engine models cost €30–€140/mo each. Enterprise is custom.

Key features: Share-of-voice tracking across 9+ engines including DeepSeek, Llama, and Grok; unlimited user seats on all plans; free pitch workspaces for prospecting; source attribution and gap analysis; Actions feature converting citation gaps into a prioritised execution task queue; Looker Studio connector on Advanced.

Pros

  • The only major platform with unlimited seats and no per-user fee — genuinely agency-scalable cost model that does not inflate as the team grows.
  • Free pitch workspaces let agencies audit a prospect brand before signing them, which is a tangible new-business tool with no equivalent in the category.
  • Best long-tail engine coverage in the group with DeepSeek, Llama, and Grok included.

Cons

  • Actions feature surfaces what to do but does not execute it — agencies still need team capacity for implementation.
  • Claude, Gemini AI Mode, and certain other engines are paid add-ons at €30–€140/mo each, which increases the effective monthly cost meaningfully for agencies running broad engine coverage.
  • No SOC 2 Type II certification at time of review.

External rating: No public rating yet.

Verdict: The most agency-native monitoring platform in the market — unlimited seats and pitch workspaces solve agency economics, though execution still requires your team’s time.


3. Scrunch AI

Best for: Agencies with enterprise clients needing SOC 2-compliant multi-brand workspaces, broad engine coverage, and AI-optimized content delivery to LLM crawlers.

Pricing: Agency Core $500/mo (4 LLMs, 250 prompts, 3 brand workspaces, unlimited users); Agency Enterprise custom. 7-day free trial on Core.

Key features: Up to 9-engine monitoring on Enterprise; dedicated Agency Core and Agency Enterprise plan tiers with multi-brand management; Agent Experience Platform (AXP) that serves AI-optimized content directly to LLM crawlers; SOC 2 Type II, RBAC, SSO; site auditing; agent traffic analysis; AI Search Trends.

Pros

  • Dedicated agency plan tiers with multi-brand workspaces and unlimited users, purpose-built for client management rather than adapted from a single-brand product.
  • AXP is a genuine differentiator — it serves AI-optimized content to LLM crawlers without touching the client’s human-facing site, removing the usual deployment bottleneck.
  • SOC 2 Type II passes enterprise client infosec reviews that would block other tools in this list.

Cons

  • Core plan covers only 4 LLMs and 250 prompts across all workspaces — agencies managing demanding clients with large prompt sets will need Enterprise at undisclosed pricing.
  • Actionable optimization features are still maturing relative to the monitoring functionality.
  • No built-in AI content generation at the time of review.

External rating: G2: 4.6/5 (72 reviews as of June 2026).

Verdict: The strongest agency option for teams serving enterprise clients who need compliance credentials, multi-brand workspaces, and the unique ability to serve AI-optimized content directly to LLM crawlers.


4. SE Ranking / SE Visible

Best for: SEO agencies wanting AI visibility bundled into a proven, full-suite SEO platform with 30+ project management and client reporting.

Pricing: SE Ranking Growth $279/mo (30 projects, 250 AI prompts/day, GEO included); AI Search Add-on +$89/mo for SE Visible access; SE Visible standalone from $99/mo. 14-day free trial.

Key features: AI Visibility Tracker across 5 engines (ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity) with daily updates; SE Visible strategic dashboard with brand mention trends, sentiment, and citation analysis; full traditional SEO suite covering rank tracking, backlinks, audit, and local SEO; cached AI answer copies; MCP/API access; agency client reporting.

Pros

  • Highest third-party trust in the group: G2 4.8/5 from 1,371+ reviews with a 9.4/10 support score — bankable for agency procurement conversations.
  • Best-in-class traditional SEO foundation means agencies can consolidate multiple tools rather than running a separate SEO platform.
  • Growth plan handles 30+ client projects without per-seat escalation.

Cons

  • Only 5 engines covered — Claude, Copilot, Meta AI, Grok, and DeepSeek are not tracked.
  • Three overlapping products (SE Ranking, AI Add-on, SE Visible) create pricing confusion when comparing against all-in-one alternatives.
  • Agencies that only want AI visibility overpay for the bundled SEO suite if they already have another SEO tool.

External rating: G2: 4.8/5 (1,371+ reviews); Capterra: 4.7/5 (284+ reviews).

Verdict: The safest agency bet for teams that need rock-solid traditional SEO plus AI visibility in one platform — proven, trusted, and scalable, though engine coverage lags dedicated GEO tools.


5. Otterly.AI

Best for: Small agencies and freelancers needing affordable prompt-level citation tracking with GEO audit guidance and automated weekly client reports.

Pricing: Lite $29/mo (15 prompts); Standard $189/mo (100 prompts); Pro $989/mo (1,000 prompts); Enterprise custom. 14-day free trial, no credit card required.

Key features: Prompt-level citation tracking across 6 platforms; share-of-AI-voice and competitor citation benchmarking; GEO Audit Engine scoring any URL across 20+ on-page factors; AI Prompt Research drawing on 10M+ daily prompts; automated weekly brand reports with citation analysis and sentiment; public API and Claude Skill marketplace (June 2026).

Pros

  • G2 High Performer (AEO, Winter 2026), Gartner Cool Vendor 2025, and European Search Awards 2026 winner — strongest independent recognition for its price tier.
  • Automated weekly reports reduce delivery overhead for small agency teams who cannot afford dedicated reporting time on every client.
  • Public API enables white-label workflow integration for agencies building bespoke client dashboards.

Cons

  • Lite plan ($29/mo) lacks competitive benchmarking dashboards — meaningful agency use starts at Standard ($189/mo).
  • Covers only 6 engines with no Claude, Grok, or Meta AI natively.
  • Monitoring-focused with less built-in execution capability than Temso or AirOps.

External rating: G2 High Performer, Answer Engine Optimization, Winter 2026; Gartner Cool Vendor 2025 (AI in Marketing). Specific aggregate star rating not publicly confirmed.

Verdict: The best-recognised tool at the affordable end of the agency market — strong awards pedigree and automated reports, but agencies managing more than a handful of clients will hit prompt and engine limits quickly.


6. Ahrefs Brand Radar

Best for: Agency SEO teams already on Ahrefs who want the largest AI visibility dataset for competitive benchmarking and client share-of-voice research.

Pricing: $199/mo per single AI platform index; $699/mo all-platforms bundle (2,500 custom prompt checks) — both require an existing paid Ahrefs base plan from $129/mo. Total monthly cost can exceed $800–$900/mo.

Key features: 405M+ search-backed prompts across 6 AI platforms; zero-setup share-of-voice benchmarking against unlimited competitor domains; top cited pages and domains analysis; historical AI visibility from May 2025 (chatbots) and August 2024 (AI Overviews); Looker Studio connector, API/MCP access, and Report Builder; bonus coverage of YouTube, Reddit, and TikTok brand visibility.

Pros

  • Largest prompt database in the category (405M+), derived from real search queries — highest data relevance for client benchmarking presentations.
  • Zero setup means agencies can research any client brand instantly before signing them, with no onboarding time required.
  • Social signal coverage across YouTube, Reddit, and TikTok adds a dimension no other tool in this list provides alongside AI visibility.

Cons

  • AI tracking is an expensive add-on on top of an already-paid Ahrefs plan — total cost can exceed $800–$900/mo for full coverage.
  • AI chatbot data refreshes monthly rather than daily, limiting responsiveness to recent changes in client citation rates.
  • Monitoring-only tool with no built-in AEO optimization or content recommendations.

External rating: G2: 4.5/5 (702 reviews, Ahrefs platform overall); Capterra: 4.7/5 (575 reviews, platform overall).

Verdict: Unmatched for agencies that need the deepest dataset for client benchmarking and competitive research — but expensive as a pure monitoring layer and carries no execution capability.


7. Knowatoa

Best for: B2B marketing agencies and SEO consultants wanting daily multi-engine tracking plus done-for-you content drafting agents at an accessible price point.

Pricing: Starter $59/mo (30 questions, 3 engines, dedicated account rep, 7-day trial); Growth $199/mo (100 questions, 7 engines, content agents); Enterprise from $499/mo.

Key features: 7-engine tracking on Growth (ChatGPT, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta AI, Perplexity); BISCUIT Framework diagnosing why AI recommends competitors over your client; AI Answer Snapshots with full cached responses and citation sources; competitor gap and source opportunity analysis; done-for-you AI content drafting agents on Growth; dedicated account rep included on Starter.

Pros

  • Dedicated account rep included at $59/mo is unusual and genuinely useful for agency onboarding and new-business conversations.
  • BISCUIT Framework provides diagnostic depth — it explains why a client is underperforming in AI answers, not just what the data shows, which elevates the quality of client strategy presentations.
  • Free visibility audit available with no sign-up required.

Cons

  • Only 3 engines on Starter; Growth ($199/mo) required for full 7-engine and content agent access.
  • Question caps (30/100) become a bottleneck for agencies tracking multiple brands or prompt families per client.
  • No public third-party reviews yet to validate effectiveness claims at scale.

External rating: No public G2/Capterra rating yet.

Verdict: A strong emerging option for boutique agencies — the BISCUIT diagnostic framework and done-for-you content agents offer real differentiation, though the cap structure limits scale for larger agency operations.


8. AirOps

Best for: Enterprise content agencies managing 100+ client pages who need a closed-loop system from AI visibility monitoring through to scaled content execution and CMS publishing.

Pricing: Free Solo tier (1 user, ChatGPT only, 100 tracked prompts); Pro ~$2,000/mo (per third-party review; 250 prompts, 5 engines, unlimited seats); Enterprise custom.

Key features: 5-engine visibility monitoring with daily refresh on Pro+; Opportunities Engine classifying gaps into Create, Refresh, Outreach, and Community action types; Grid for bulk content creation and refresh across hundreds of pages; Page360 combining AI citation data, GSC, GA4, and content freshness; native CMS publishing to Webflow, WordPress, Contentful, and others; Brand Kit governance.

Pros

  • Genuinely closed-loop: monitoring leads to gap prioritisation, which leads to bulk execution and direct CMS publishing in one workflow — no handoffs between tools.
  • Unlimited seats on Pro eliminates per-user cost escalation for agencies with large teams.
  • Free Solo tier lets agencies evaluate the product and pitch the capability to clients before committing.

Cons

  • Pro pricing (~$2,000/mo) is among the highest self-serve price points in the category.
  • Covers only 5 engines — no Claude, Grok, Meta AI, or Microsoft Copilot.
  • Significant configuration time before Grid and custom workflows deliver full value; not a tool agencies can spin up same-day for a new client.

External rating: No public rating yet.

Verdict: The most complete execution platform for content agencies managing high-volume client work — but the $2,000/mo price point and setup complexity make it overkill for most boutique agencies.


9. Profound

Best for: Agencies with a single mid-market or enterprise client that needs the deepest citation intelligence, prompt-volume data, and content-generation agents in one platform.

Pricing: Starter $99/mo (ChatGPT only, 50 prompts — limited); Growth $399/mo (full engine coverage, up to 100 daily prompts); Enterprise custom with SSO, SOC 2, dedicated strategist.

Key features: AI visibility, share of voice, and sentiment across 9+ engines; Prompt Volumes — real-time data on what millions of users ask AI engines; visual citation maps with URL-level source attribution; autonomous content-creation agents; Agent Analytics with GA4 integration; shopping intelligence for ChatGPT Shopping.

Pros

  • Deepest citation intelligence and most granular prompt-volume data in the category.
  • Recognised in G2 2026 Best Software Awards alongside ChatGPT and Notion.
  • Trusted by enterprise brands including Ramp, Figma, and Walmart, which lends credibility in enterprise agency pitches.

Cons

  • No multi-account or agency workspace — one property per account directly limits agency scalability. An agency managing 10 clients needs 10 separate accounts.
  • Effective entry for a real AEO programme is $399/mo — three to four times more than comparable alternatives at similar engine coverage.
  • CDN-dependent traffic attribution leaves gaps for SaaS and SMB clients without significant CDN infrastructure.

External rating: Recognised in G2 2026 Best Software Awards (AI category); no verified aggregate star rating publicly available.

Verdict: Exceptional depth for agencies with a single high-value enterprise client, but the single-property model makes it a poor fit for agencies managing portfolios of accounts.


10. AthenaHQ

Best for: Mid-market SaaS agency clients that want the highest-rated pure-play AEO platform with a built-in Action Center and integrated content production.

Pricing: $295/mo (3,500 credits/mo, unlimited seats); Enterprise custom. No free tier; demo or audit available on request.

Key features: Unified AI visibility tracking across ChatGPT-4, Gemini Pro, Claude, and Perplexity; Athena Citation Engine (ACE) for citation-probability analysis; Action Center with prioritised content creation and update recommendations; integrated content production suite covering briefs, outlines, and full articles; competitive share-of-voice benchmarking; regional and audience segmentation.

Pros

  • Highest G2 rating in the AEO category (4.9/5) with verified customer ROI data — reported outcomes include 50% increases in demo requests and 10x citation rates.
  • Action Center tells teams exactly what to fix and why, rather than leaving analysis to the agency team.
  • Unlimited seats on the self-serve plan.

Cons

  • Credit-based model creates unpredictable costs at scale — heavy agency use will exhaust 3,500 credits quickly and require additional purchases.
  • Covers only 4 AI engines (no Grok, Copilot, Meta AI, or DeepSeek).
  • No SOC 2 Type II certification and limited SSO/RBAC at time of review — may fail enterprise client infosec requirements.

External rating: G2: 4.9/5 (33 reviews as of June 2026).

Verdict: The best-rated pure-play AEO platform in the market — ideal for agencies whose clients are mid-market SaaS brands, though limited engine coverage and credit-based billing introduce scale risk.


11. Semrush AI Visibility Toolkit

Best for: Agency teams already on Semrush who want AI visibility monitoring bolted onto their existing SEO data without switching platforms.

Pricing: $99/mo add-on requiring a Semrush SEO plan (from $139.95/mo); Semrush One bundle from $199/mo. Extra domain: $99/mo; extra 50 prompts: $60/mo; per user: $99/mo.

Key features: AI Visibility Score benchmarking against auto-detected competitors; Competitor Research finding prompts where rivals are cited; Prompt Research for AI query volume and intent; Brand Performance with share of voice, sentiment, and narrative drivers; daily prompt tracking (25 prompts base); AI Search Site Audit.

Pros

  • Integrates AI visibility with Semrush’s existing SEO data — keyword rankings, site audit, and competitive research in one dashboard that agencies’ teams already know.
  • Familiar keyword-research UX speeds adoption for teams that do not want to learn a new tool.
  • Brand sentiment and narrative analysis adds strategic value in quarterly client reviews.

Cons

  • True all-in monthly cost is high when stacking the AI add-on, base SEO plan, per-user fees, and per-domain fees — multi-client agencies can find the effective cost significantly above the headline price.
  • Only 3–4 LLMs covered with weekly Brand Performance refreshes, which is narrower and slower than dedicated GEO tools.
  • Self-serve cancellation is not available; Trustpilot shows recurring billing complaints from agency customers.

External rating: G2: 4.5/5 (3,911 reviews, Semrush platform overall).

Verdict: A practical add-on for Semrush-native agency stacks, but the per-user and per-domain fees add up fast for multi-client agencies and engine coverage lags dedicated platforms.


How we ranked these

Tools in this list were evaluated against five criteria, each weighted by how much it affects agency economics and client outcomes:

  1. Multi-client workspace support — does the tool support genuinely separate client environments, or is one brand per account the architectural limit?
  2. Share-of-voice and citation tracking — does the tool produce a citation share metric across multiple engines on a recurring schedule, with enough prompt depth to be statistically meaningful?
  3. Seat scalability — does the pricing model hold up when an agency adds junior team members, client stakeholders, and project managers, or do per-seat fees create a ceiling?
  4. Action vs. monitoring — does the tool deliver a prioritised action plan, content brief, or execution workflow, or does it stop at the dashboard? Execution capability earns a material scoring premium for agency use cases where analyst bandwidth is the binding constraint.
  5. Engine coverage — minimum threshold is ChatGPT, Perplexity, Gemini, and Google AI Overviews. Tools covering Copilot, Claude, Grok, Meta AI, and DeepSeek score higher, since agency clients increasingly care about visibility wherever their buyers research.

Pricing and third-party review counts are accurate as of June 2026. Ratings are sourced directly from G2 and Capterra public listings; where no verified rating was found, we have written “no public rating yet” rather than estimating.


Decision guide

  • Use Temso if you need full-loop AI visibility — monitoring, share-of-voice reporting, and a prioritised action plan — across all clients at one flat price without per-engine or per-seat add-ons.
  • Use Peec AI if your primary constraint is team size and seat cost — unlimited seats on all plans and free pitch workspaces solve agency economics better than any other tool in this list.
  • Use Scrunch if you serve enterprise clients with infosec review processes — SOC 2 Type II and dedicated agency plan tiers are required entry conditions for those accounts, and the AXP is a differentiated capability.
  • Use SE Ranking if you want the most trusted full-suite SEO platform with AI visibility included — the G2 review count (1,371+) and support score (9.4/10) make it the lowest-risk consolidation option for agencies running traditional and AI SEO together.
  • Use Otterly.AI if you run a small agency or freelance practice and need strong third-party validation (G2 High Performer, Gartner Cool Vendor) at an accessible price point with automated client reports.
  • Use Ahrefs Brand Radar if your agency is already on Ahrefs and needs the deepest prompt dataset for competitive research and client benchmarking — the 405M+ prompt database is in a different league for pre-sale research.
  • Use Knowatoa if you run a boutique B2B agency and want a diagnostic framework that explains why AI answers the way it does about a client, not just what the data shows.
  • Use AirOps if your agency manages 100+ pages of client content and needs a workflow that runs from AI visibility gap to published article with CMS handoff included — at the $2,000/mo price point, it only makes sense at scale.
  • Use Profound if you have one high-value enterprise client account that needs the deepest possible citation intelligence and prompt-volume research; avoid it if you manage multiple accounts.
  • Use AthenaHQ if your client base is mid-market SaaS and you want the highest-rated tool in the AEO category with a built-in Action Center, and your clients are comfortable with a 4-engine coverage scope.
  • Use Semrush AI Visibility Toolkit if your agency is already committed to a Semrush subscription and switching costs outweigh the narrower engine coverage and add-on fee structure.

FAQ

What is AI visibility software for agencies?

AI visibility software for agencies tracks how a brand appears in AI-generated answers across engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Agency-focused tools add multi-client workspaces, unlimited user seats, and share-of-voice reporting so teams can monitor and improve citation rates for multiple clients from one platform.

Which AI visibility tool is best for managing multiple clients?

Temso is the top pick for multi-client management because its flat subscription covers all 8 engines with no per-seat or per-client add-on fees, and the built-in AI workflow closes visibility gaps rather than just reporting them. Peec AI is the strongest runner-up specifically for seat scalability — it is the only major platform with unlimited user seats on all plans and includes free pitch workspaces for new-business prospecting.

How do I track share of voice in AI search results for my clients?

Share of voice in AI search measures what percentage of relevant prompts cite your client's brand versus competitors. Tools like Temso, Peec AI, and Scrunch run your defined prompts across multiple AI engines, record which brands appear in each response, and calculate each brand's citation share over time. The key metrics to track are brand mention rate (how often the brand appears), citation share (brand appearances divided by total prompt runs), and sentiment (positive, neutral, or negative framing in the AI response).

What is prompt monitoring and why does it matter for agency clients?

Prompt monitoring means running a defined set of questions — the queries your clients' prospects actually type into ChatGPT or Perplexity — on a recurring schedule and recording which brands appear in the answers. For agency clients, this replaces rank-position reporting with a direct measure of AI discoverability. It matters because G2 research shows 69% of B2B buyers change their vendor choice based on AI chatbot guidance, making AI answer presence a direct revenue driver.

Do AI visibility tools replace traditional SEO tools for agencies?

No — AI visibility tools and traditional SEO tools measure different channels. Traditional SEO tools track Google keyword rankings, backlinks, and crawl health. AI visibility tools track brand citations and share of voice in AI-generated answers. Agencies need both: traditional SEO for the roughly 40% of searches that still drive clicks to the open web, and AI visibility tools for the growing share of buyer research that happens inside ChatGPT, Perplexity, and Gemini. Temso handles the AI visibility side from $29/mo; SE Ranking or Ahrefs can cover the traditional SEO layer.

How much does AI visibility software cost for agencies?

Entry-level agency-ready AI visibility tools start at $29/mo (Temso) or €85/mo (Peec AI). Mid-market agency plans from Scrunch, Peec AI Advanced, and SE Ranking range from $279 to $500/mo. Enterprise-focused platforms like AirOps (~$2,000/mo) sit at the top of the market. The key cost traps to watch are per-engine add-on fees (Peec AI, Semrush) and per-seat charges (Semrush at $99/user/mo) — which can significantly inflate headline prices for agencies with large teams.

Maya Shapiro

Reviewed by

Maya Shapiro

Founder & lead analyst · 15 years in digital marketing

Updated

How we score →

Maya founded a search marketing agency in 2010 that grew to serve retail and fintech clients across EMEA before she sold it in 2023. Fifteen years across SEO, paid search, and analytics: she now spends her days running brand-visibility experiments across ChatGPT, Claude, Gemini, Perplexity, and Copilot. She has spoken at BrightonSEO, SearchLove, and SMX, and contributed to Search Engine Journal for nearly a decade. Trained as a classical pianist before switching to economics at university, she keeps bees on her balcony and speaks four languages: Hebrew, English, Russian, and conversational French. Methodology and editorial-independence policy are documented at /methodology.