Profound

Profound covers nine answer engines and ships citation source attribution, share-of-voice reporting, and content-generation agents. The reporting language is built around the share-of-voice frame that exec teams already understand.

The strongest fit when AI visibility has to roll up to the executive level.

Profound is an AI visibility tool (AI visibility measurement), the enterprise-grade AI answer engine analytics platform. Review for AI visibility teams.

Profound is the enterprise face of AI visibility. The reporting language, the citation source attribution, and the breadth of engine coverage all aim at the same audience: leadership teams that want a credible read on how the brand is being represented across the AI surface.

For teams whose constraint is the report rather than the action, Profound is a natural pick.

Pros

+ Nine answer engines including Meta AI and DeepSeek
+ Granular citation source attribution and answer engine insights
+ Agent analytics and prompt volume data
+ Content-generation agents pair with the analytics

Cons

- Starter plan is heavily limited; full value sits on Growth and above
- Pricing scales fast for multi-brand programs
- Content generation stops at agent-driven snippets; no full content briefs grounded in cited sources
- No native revenue or GA4 attribution to defend AI visibility spend
- US-centric tuning; thinner depth on DACH and Spanish-language prompts
- No SOC 2 surfaced as prominently as procurement-led peers like Bluefish
- Smaller integration ecosystem than legacy SEO suites

Best for

Enterprise marketing teams reporting AI visibility upward
Programs that need broad model coverage, not just ChatGPT and Perplexity
Agencies with multi-client AEO reporting needs

Not the right fit if

Teams whose primary need is the action layer, not the report
Solo operators who can not justify the higher price tiers

Features

Answer engine insights Sentiment and agent analytics Prompt volumes Shopping insights AEO-optimized FAQ generator Citation visualization

Alternatives

Temso AI

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Bluefish

Enterprise AI marketing suite for the Fortune 500.

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Peec AI

AI search analytics for marketing teams with unlimited seats and broad integration coverage.

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FAQ

What does Profound do?

Profound is the enterprise-grade AI answer engine analytics platform. Review for AI visibility teams.

Who is Profound best for?

Profound is best for: Enterprise marketing teams reporting AI visibility upward; Programs that need broad model coverage, not just ChatGPT and Perplexity; Agencies with multi-client AEO reporting needs. The 4.4/5 score reflects how well it serves these use cases against the published methodology.

How does Profound compare to alternatives?

The closest alternatives to Profound are Temso AI, Bluefish, and Peec AI. The full ranking page scores every tool side by side against the published criteria; head-to-head comparison pages cover each pair in detail.