AI visibility extends the older idea of search visibility into the answer-engine era. Where SEO measured impressions and clicks on ranked links, AI visibility measures whether the model writes your brand into the answer it gives, by name, with a citation, or as part of a list. The metric is typically tracked per prompt, per engine, and over time.
AI visibility glossary
AI visibility
AI visibility is the measurable share of AI-generated answers in which a brand appears as a recommended option, a cited source, or a named comparison.
AI visibility is what happens to your brand when a buyer asks an AI engine a question in your category. Tools that track it watch a fixed prompt set over time so movement is visible.